"Great Consumer Protection" Era: New Perspectives on Financial Services

Consumer protection is no small matter; every detail matters.

When this “care for every branch and leaf” is applied to the financial sector, its importance becomes even more significant. Because it directly relates to residents’ “pocketbooks,” and given the high professional threshold and complex product structures, financial consumer protection has always been a top priority in safeguarding consumer rights.

The 2026 government work report emphasizes “strengthening consumer rights protection.” The State Financial Supervision and Administration Bureau also clearly stated at the 2026 regulatory work conference that it will earnestly fulfill its responsibilities in coordinating financial consumer protection.

Since 2023, when responsibilities related to financial consumer rights protection were centralized under the State Financial Supervision and Administration Bureau, the “big consumer protection” framework has accelerated its development. Over the past three years, the bureau has planned and implemented measures to improve the financial consumer protection system, promote infrastructure development, optimize organizational structures, and strengthen the governance of illegal financial activities, thereby clarifying responsibilities and enhancing regulation.

Against this macro background, Guangdong, as a major financial province,’s practices in consumer protection serve as a barometer. In 2025, the Guangdong Financial Regulatory Bureau actively took multiple actions in consumer protection: completed the transfer of 21 people’s bank mediation organizations’ supervisory units, integrated and built a province-wide, city-level, and county-level unified mediation network; strengthened cooperation with courts and traffic police to explore diversified dispute resolution mechanisms for traffic and road disputes; promoted 391 banking, insurance, and industry association institutions to connect to the 12345 hotline; and advanced work on illegal financial intermediary disposal on three major internet platforms.

Entering 2026, how Guangdong’s financial consumer protection efforts will further advance and what new policies and initiatives will be introduced are worth watching. Meanwhile, under continuous regulatory guidance, what innovative practices and highlights are emerging among financial institutions in safeguarding consumer rights?

On the occasion of the “3.15” International Consumer Rights Day, Nandu Bay Finance Society launches a special issue titled “New Perspectives on Financial Services in the ‘Big Consumer Protection’ Era,” which, based in Guangdong and looking nationwide, presents a multi-dimensional view of new developments in financial consumer protection to help elevate the quality of financial consumption.

Coordination: Ren Xianbo, Dai Yue

Executive Coordination: Liu Lanlan

Reporting: Nandu Bay Finance Society Reporter Liu Lanlan, Huang Shunwei, Ma Qing, Guan Yuhui, Communications Officer Mai Lifei