Moutai Group: By 2026, it will be guided by the demand of the consumer market and will effectively promote the market-oriented transformation of Moutai's international marketing system.

2026-03-18 02:52:04

On March 16, the Guizhou Moutai 2026 International Channel Partners Conference was held in Guiyang. Chen Hua, Party Secretary and Chairman of Moutai Group, emphasized that the focus of international market work in 2026 is to adhere to synchronized development of domestic and international markets, centering on consumers and guided by C-end market demand. Efforts should be made to promote the market-oriented transformation of Moutai’s international marketing system, implement targeted strategies, and make solid progress to achieve new results in Moutai’s international marketing efforts.

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