315 Gala exposes private domain marketing: fivefold profit predation targeting the elderly

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Source: Cailian Press

Cailian Press, March 15 — In late January 2026, a reporter from the 315 Gala attended an internal industry exchange meeting on private domain marketing held in a city in Central China. During the event, many representatives of “online video production companies” took the stage to seek partners. The reporter learned that these so-called “online video producers” are a key part of the private domain marketing industry. These companies purchase selected products at low prices from pharmaceutical or health supplement companies, then produce health lectures and other series of videos, selling them to private domain marketing firms. These firms guide consumers to private social platform scenarios, play courses, and promote products.

The medicines and health supplements chosen and purchased by online video producers are very inexpensive, but their external selling prices are extremely high. A common auxiliary treatment drug is exaggerated or even altered in its basic effects, and sold at nearly five times the market price. To uncover the secrets behind this, the reporter visited the office of “Da Hong International,” where Manager Liu received him. At the start of the conversation, Manager Liu surprisingly brought up the 315 Gala.

“You guys should start after the holiday, after 315. Our private domain channels are in a gray area.”

Manager Liu from “Da Hong International” told the reporter that as a business producing false courses and high-priced drug sales to scam the elderly, they need to keep a low profile recently. “Everyone is worried that this year’s 315 community (private domain) might be exposed,” he said. “We’ll wait until after 315. We call ourselves the ‘pharmaceutical circle,’ and 315 is a weather vane.” So who produces these videos? With information from an insider, the reporter found Shengwei Cultural Media Co., Ltd., located in a northeastern city. Mr. Zhong from the company said that the key factor in whether a so-called online video can sell products is the “medical experts” talking confidently in the videos. These titles like “Disciple of Traditional Chinese Medicine,” “Society President,” or “Expert Committee Member” are almost all just packaging props that can be bought with money! The reporter also contacted several so-called expert lecturers who record online videos, posing as an online video producer. They were very cautious and refused recent meetings.

Fake Expert: “It’s best to wait until after 315, okay? Or maybe we can contact again in early March, and after 315, decide whether to record the program or do something else, because we really don’t dare to do it now.”

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Editor: Song Yafang