Yonghe Hair Transplant Upgrades Female Brand Strategy, Jointly Releases New Aesthetic Hair Transplant Trends and Standards with Little Red Book

On March 17th, the “He·HER” 2026 China Hairline Aesthetics Exhibition and Yonghe Women’s Brand Strategy Upgrade Launch Conference was successfully held in Beijing. During the event, under the hosting of senior media figure and Sunshine Media Group Chairman Yang Lan, Miyang, General Manager of Xiaohongshu’s luxury goods and services industry group, released the “2026 Hair Aesthetics Trend Report.” Leading listed company Yonghe Medical’s female-exclusive hair transplant brand, Yonghe Fazhichu, upgraded its hair aesthetics system and announced the “Standard Operating Procedure for Women’s Aesthetic Hair Transplant.” For women, transforming beauty through hair transplants is no longer a rare attempt but a growing trend. By enhancing aesthetic design and service upgrades, Yonghe Fazhichu helps women achieve their beauty goals more effectively.

Hair Transplantation as a Beauty Trend

For Yonghe Medical, a hair medical company, women’s beauty through hair transplants is an expanding trend. Founder and CEO Zhang Yu stated that over 60% of women consulting for hair transplants are through Yonghe’s online channels. The consultation rate for women in top-tier cities exceeds 50%, and female business accounts for over 30%.

“Transforming beauty through hair transplants is an important sign of consumer self-awareness today. I believe that as more people become aware of self-care, their awareness of hair health will strengthen, and our future will be brighter,” said Zhang Yu.

For Xiaohongshu, which covers over 350 million users, the “beauty transformation” trend via hair transplants is surging. Miyang noted that searches related to hair topics have maintained high growth for three consecutive years, with a 65% increase in hair-related searches in 2025. According to the latest data in the “2026 Hair Aesthetics Trend Report,” hair loss concerns are widespread among users. Among 24-35-year-olds, one in six experiences hair loss, with women accounting for 80%. More women are seeking personalized hair transplants for a more natural look, with popular styles including petal-shaped hairlines and Chinese beauty peaks. Customizing a suitable hairline with expert guidance has become a new market trend.

Under the Trend, Yonghe Fazhichu’s “Medical + Beauty” Upgrade Ensures Better Choices for Consumers

Consumer awareness has propelled Yonghe Fazhichu, a brand dedicated to women’s hair transplants, to the forefront.

Since 2025, Yonghe Fazhichu has completed upgrades in 12 cities including Beijing, Shanghai, Guangzhou, Shenzhen, Chengdu, and Hangzhou, focusing on improving facilities for women. Beyond environment upgrades, the brand has systematically enhanced its hair aesthetics theoretical system to better serve female consumers.

Chief Aesthetic Designer Liu Xiaodong explained that traditional “Three Courts and Five Eyes” facial aesthetic standards only target exposed facial areas. Yonghe Fazhichu has upgraded this to “Four Courts and Seven Eyes,” creating more effective results for a youthful or head-wrap face, helping to make facial features more three-dimensional and refined. By precisely classifying and segmenting women’s facial and aesthetic traits, personalized and customized aesthetic designs are provided.

Designers at Yonghe Fazhichu developed a “Six Points, Five Zones, Four Layers” system, dividing the hairline into six key points, segmenting hair into five functional zones and four layers. This meticulous design system ensures that aesthetic concepts and designs are accurately conveyed to the transplant surgeons, akin to a detailed architectural blueprint, guaranteeing consistent beauty results. Consumers can preview their post-transplant appearance through Yonghe Fazhichu’s realistic simulation.

In the industry-leading medical sector, Yonghe has also systematically upgraded its services to help women achieve beauty. At this launch, Yonghe Fazhichu released the “Standard Operating Procedure for Women’s Aesthetic Hair Transplant,” standardizing technical procedures for female aesthetic transplants.

Li Xinfeng, Director of Medical Affairs at Yonghe Medical, stated that Yonghe Fazhichu established a set of standards evaluating aesthetic hair transplants from four dimensions: “Shape, Hair Flow, Layering, and Fuzziness.” The system includes refined follicle extraction, classification, layered implantation, full-process service, 360-degree pain management, and post-operative beautification, providing women with attentive, comprehensive care and immediate visible results.

Providing More Anti-Aging and Beauty Options with Nourishing and Fixing

Beyond hair transplants, Yonghe Fazhichu offers additional anti-aging and beauty solutions, including nourishing and fixing treatments. Zhang Jie, Director of Re-examination and Maintenance Operations, explained that women’s hair issues are complex and more difficult to resolve with single methods compared to men. Many problems stem from scalp aging, which the “Chinese Scalp Anti-Aging Expert Consensus” recognizes as a key factor that accelerates overall aging.

Zhang Jie noted that Yonghe Fazhichu continues to develop products and combinations for two treatment scenarios: in-clinic and at-home. The brand’s one-stop Yonghe Medical-grade nourishing and fixing solution includes five therapies, four treatment stages, three major product systems, two treatment settings, and personalized one-on-one services.

Yonghe aims to develop scalp anti-aging into an integrated “Head, Face, and Neck Anti-Aging” solution, offering better value and advantages for consumers. This is the future direction of scalp anti-aging. In this area, Yonghe will soon launch a medical-grade all-in-one collagen product and a scalp mask for home use.

Shiyunxun, product director of Yonghe’s subsidiary, Ji Chunyan, introduced the upcoming scalp mask containing popular ingredients such as PDRN, caffeine, niacinamide, Boscience, Ectoin, bifidobacterium lysate, and hydrolyzed yeast protein. With luxury-grade ingredients and a low-allergy formula, users can see increased scalp hydration and a significant reduction in dandruff within just seven days.

Faced with the rising trend of women seeking beauty, Yonghe Fazhichu has established an integrated solution covering aesthetic design, hair transplant surgery, and in-clinic and at-home nourishing treatments. The company has comprehensively upgraded its aesthetic theories, surgical standards, and nourishing systems to help women achieve beauty more reliably and systematically.