3·15 Evening Gala | "Medical Expert" Turns Out to Be an Actor! "Private Domain Marketing" Yields 5 Times Profit by Targeting Seniors

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In late January 2026, a private domain marketing industry internal exchange was held in a city in Central China, with over a hundred related companies participating. Through an industry insider’s introduction, a reporter smoothly entered the venue. During the event, many company representatives took the stage to speak and seek partners.

At the scene, the reporter learned that the so-called “online video production company” on stage is a key link in the private domain marketing industry. These “online video producers” select products from pharmaceutical or health supplement companies, then produce a series of health lectures and videos based on these products—ranging from four or five episodes to hundreds. After production, the “video production company” bundles the products and programs and sells them to private domain marketing firms, which then use various methods to attract customers, guiding consumers to social platform private scenes where courses are played for product marketing.

The medicines and health supplements chosen by these video producers are very inexpensive to purchase, but are sold at very high prices externally.

Participant Mr. Jin: This bottle costs less than 20 yuan, but I set the price at 1,198 yuan. After posting the link, someone just bought it.

The State Market Supervision Administration has taken serious action over the past year against scams targeting the elderly in the private domain sector. To understand the latest developments, the reporter contacted a company called “DaHong International,” which produces videos in the private domain field. Their current flagship video is called “Life Code.” In marketing materials sent by Manager Liu of DaHong International, the reporter saw that the first round of 20 episodes of this product’s video series has been completed, and the second round has reached episode 15. The main product promoted is an OTC medicine called “Huoyuan Tai Ganlu Polysaccharide Peptide Oral Solution,” priced at 298 yuan per box, with a 90ml specification.

The materials describe that “Life Code” is a course based on the “21st-century first therapy—cell regeneration therapy.” It claims that taking “Huoyuan Tai Ganlu Polysaccharide Peptide Oral Solution” can help patients recover from various stubborn diseases.

Cataracts, hypertension, heart failure, myocardial infarction, stroke… These difficult medical conditions that modern medicine still struggles to solve are claimed in the “Life Code” videos to be easily cured by patients simply taking “Huoyuan Tai.” Is this medicine really so miraculous? A search on the internet revealed shocking information about the indications of “Huoyuan Tai Ganlu Polysaccharide Peptide Oral Solution.”

Indications: Used as an adjunct in cases of immune deficiency, recurrent respiratory infections, leukopenia, aplastic anemia, and tumors. Reduces adverse effects of radiotherapy and chemotherapy on hematopoietic and gastrointestinal systems.

The indications listed for “Huoyuan Tai Ganlu Polysaccharide Peptide Oral Solution” are severely inconsistent with the exaggerated claims in the “Life Code” videos. How much is this product really worth? Further searches found no market price for the 90ml version of “Huoyuan Tai Ganlu Polysaccharide Peptide Oral Solution,” but another product, “Ganlu Polysaccharide Peptide Oral Solution (An Jia An),” with the same manufacturer, approval number, and drug code in a 100ml size, is priced at only 68 yuan.

A common auxiliary treatment drug, falsely promoted with exaggerated or altered effects and sold at nearly five times the market price—what is the secret behind this? To find out, the reporter visited DaHong International’s office, where Manager Liu was the receptionist. At the start of the conversation, Liu surprisingly mentioned the “3.15 Gala.”

DaHong International Manager Liu: If you want to do it, wait until after the “3.15 Gala.” We don’t know what will happen during this year’s event. The “3.15 Gala” is a barometer, and our private channel sector is in a gray area.

Liu emphasized that, as a producer of false courses and high-priced drug scams targeting the elderly, they need to stay low-profile during this period to avoid attracting the attention of the “3.15 Gala.”

DaHong International Manager Liu: Recently, everyone is worried whether the “3.15 Gala” private group will be exposed this year. Our industry can’t withstand much scrutiny.

Facing the upcoming “3.15 Gala,” Liu explained her business strategy, advising against launching online videos now. Besides the Gala, the Spring Festival period is also unsuitable for private domain marketing.

DaHong International Manager Liu: If you want to act, wait until after the “3.15 Gala,” because we need to wait for the right timing. During the New Year, children are at home, and they wouldn’t allow their elders to spend so much money on these products.

On a shelf in the office, various health supplements and medicines are displayed. Liu explained that these are products previously promoted by their company in online videos. To sell these ordinary products as “miracle drugs,” they put in a lot of effort.

Liu said that behind every scam targeting elderly consumers in online videos, there is a professional planning company helping produce “scam scripts.” To fully expose the complete scam routine of private domain marketing, the reporter was introduced to Shengwei Cultural Media Co., Ltd., located in a northeastern city. The company’s manager, Mr. Zhang, explained the “standard process” of planning a private domain video online.

Mr. Zhong from Shengwei told the reporter that the key factor determining whether a so-called online video can sell products is the “medical experts” featured in the video.

Shengwei Cultural Media Manager Zhong: Establish the authority figure of the teacher, and the public will trust them. Once they trust, whatever the teacher promotes, people will buy.

Since experts are so crucial, what kind of people can become the main lecturers in these online videos?

Shengwei Manager Zhong: The most important thing is that the “teacher” is more like an “actor.” We write the script, and the teacher just delivers it. The professionalism is given by the script; the teacher just needs to speak convincingly. They don’t need to be real medical professionals—just good at acting.

Can they assume any identity? Not necessarily doctors—just actors? Do they just read scripts without medical knowledge? Are all those experts with titles like “Disciples of Traditional Chinese Medicine” or “Master of Chinese Medicine” actually professional actors?

Shengwei Manager Zhong: Not anymore. Now, because the government enforces strict regulation, we need the teachers to actually have medical licenses.

Zhong admitted that in the past, most “experts” in their videos were fake. Now, with tighter regulation of the private sector, they’ve started seeking medical professionals with valid practicing licenses to record programs. However, these titles like “Disciples of Traditional Chinese Medicine” or “Society President” are still just packaging and branding created by the company.

Zhong explained that these “prestigious titles” are almost all bought with money. To verify the truth, the reporter visited several other video production and planning companies, and the answers were surprisingly consistent.

Ms. Liu from Aoying Media: Customers want authoritative teachers. Can real authoritative teachers do this? It’s all fake, all scams.

Given how brazen these production and planning companies are in packaging fake “experts,” do the medical personnel pushed to the front know about these scams? The reporter wanted to see the recording process and meet the lecturers, but was told that due to the upcoming “3.15 Gala,” recording work would only resume afterward.

Qin from Shehua Cultural: Especially now, big clients control the trend and understand all aspects. After the “3.15 Gala,” we will plan and shoot.

The reporter also contacted several so-called expert lecturers involved in online video recordings, but they were highly cautious and refused recent meetings.

Despite all parties tightly guarding against the “3.15” reporters, the “3.15” team persisted. After repeated efforts, they finally gained the trust of an “expert lecturer,” Ding Yuqiu, who agreed to meet.

Although in the videos, ophthalmologist Ding Yuqiu speaks convincingly, a search revealed that Ding holds a medical license for internal medicine, not ophthalmology. Why would an internist pose as an “eye expert” online?

Online Video Lecturer Ding Yuqiu: First, you need a medical license. Second, you need to speak well. Don’t worry about the “title”—that’s easy to buy. Just pay the annual fee, join the association, and get a vice president position. That’s simple.

The reporter then checked the “China Social Organization Government Service Platform” operated by the Ministry of Civil Affairs and found no registration record for the “Chinese Medical Doctor Association.” Consumers who don’t search online wouldn’t know that the so-called “Chinese Medical Doctor Association” Ding mentioned doesn’t actually exist.