Morgan Stanley: Crypto ETF Adoption Still in "Very Early Stage," 80% of Demand from Self-Directed Investors

DeepFlowTech

2026-03-18 00:46:17

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Deep Tide TechFlow News, March 18 — According to The Block, Amy Oldenburg, Morgan Stanley’s Head of Digital Asset Strategy, stated at the Washington Blockchain Summit on March 17 that the adoption of crypto ETFs is still in its very early stages. About 80% of demand for crypto ETFs on platforms comes from individual investors rather than advisor-managed accounts.

Oldenburg described Morgan Stanley’s approach to crypto products as “a deliberate step-by-step journey,” emphasizing that wealth management teams still have a lot of work to do in education and portfolio construction to help financial advisors incorporate digital assets into asset allocation models. Morgan Stanley has opened brokerage account purchasing permissions for Bitcoin ETFs in 2024 and applied for listing Bitcoin and Solana spot ETFs in January this year.

On the institutional allocation front, Morgan Stanley’s Global Investment Committee recommends that crypto assets should not exceed 4% of model portfolios. Bank of America also supports an allocation range of 1% to 4%, with BlackRock and Fidelity providing similar guidance. Matt Hougan, Chief Investment Officer at Bitwise, noted that some professional investors are currently considering increasing their allocation to about 5%.

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