China Insurance Industry Association Consumer Protection Committee Holds 3.15 Insurance Consumer Rights Protection Thematic Seminar

On March 15, 2026, the Consumer Rights Protection Professional Committee of the China Insurance Industry Association (hereinafter referred to as the Committee) held a special symposium on “Clear and Bright Financial Networks, Safeguarding Peace of Mind in Consumption” to promote insurance consumer rights protection in Beijing. The meeting closely followed the requirements of the China Banking and Insurance Regulatory Commission’s 2026 work plan for financial consumer rights protection, focusing on the goals of “serving the industry well, assisting regulation effectively, and contributing to society.” It clarified practical pathways for the industry’s consumer protection work for the year and fostered industry consensus. The meeting was convened and hosted by the leading unit of the Committee, Taikang Insurance Group, with representatives from 20 standing committee units including PICC Group, China Life Group, Sunshine Group, New China Life Insurance, and others.

The meeting conveyed the spirit of the 2026 financial consumer rights protection work conference of the China Banking and Insurance Regulatory Commission. It emphasized that the Committee should deeply understand the new deployment for financial consumer protection in the first year of the 14th Five-Year Plan, uphold the concept of putting people first, and aim to meet the diverse needs of the public for a better life. The Committee should accurately connect the new era’s financial services and rights protection, transforming regulatory requirements into concrete actions that reflect the political and people-oriented nature of financial work.

During the meeting, PICC Property & Casualty and China Life shared their achievements and innovative practices in consumer rights protection. Participating units engaged in in-depth exchanges on challenges such as appropriate management of insurance product suitability, governance of black and gray market activities in finance, service process optimization, and comprehensive complaint management. They learned from each other’s practical experiences, discussed solutions, and proposed pragmatic suggestions, providing valuable practical references for building a comprehensive consumer protection system across the industry.

The meeting formulated the annual implementation plan for the Committee’s consumer rights protection work, clarified next steps to optimize work mechanisms, strengthened platform links and industry self-discipline, and promoted the development of a consumer protection system led by regulation, coordinated by associations, implemented by institutions, and supervised by society. The focus was also on key tasks of the regulatory authority: on one hand, increasing efforts to promote digital financial services for people’s livelihoods, especially for the elderly and new employment groups, to bridge the digital divide; on the other hand, enhancing risk alerts against online financial marketing scams, illegal代理退保, and excessive collection of personal information, while streamlining channels for consumer complaints and improving dispute resolution efficiency.

This symposium is an important practical step for the Committee to implement the regulatory requirements of the China Banking and Insurance Regulatory Commission on consumer rights protection and to fulfill industry collaboration responsibilities. It lays a solid foundation for the insurance industry’s consumer protection work in 2026. Moving forward, the Committee will continue to coordinate with member units, translate meeting consensus into concrete actions, and take more solid measures to ensure the effective implementation of consumer protection tasks. This will genuinely enhance insurance consumers’ sense of gain, happiness, and security, contribute to creating a clean and orderly financial market environment, promote high-quality development of the insurance industry, and serve the overall goal of Chinese modernization.

(Edited by: Wang Xinyu)

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