Is Booking Holdings Stock Underperforming the S&P 500?

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Booking Holdings Inc. (BKNG) stock has underperformed the S&P 500 Index over the past three months, year-to-date, and over the last 52 weeks, with shares declining significantly from their 52-week high. Despite this underperformance and trading below key moving averages, analysts maintain a “Strong Buy” rating with substantial upside potential. The company recently reported strong Q4 2025 results and positive Q1 guidance, driven by revenue growth and confidence in generative AI investments.

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