Apple’s Beats Launches Nike-Branded Earbuds in Its First-Ever Hardware Collaboration

FomoAnxiety · 2026-03-17T15:42:39+00:00

Apple's Beats has collaborated with Nike to release the Powerbeats Pro 2 earbuds, featuring Nike's logo and a redesigned case. Launching March 20 at $250, the earbuds offer 45 hours of battery life and improvements in fit and noise cancellation.

FomoAnxiety

2026-03-17 15:42:39

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Apple’s AAPL +0.47% ▲ Beats brand has partnered with apparel company Nike NKE +0.66% ▲ to launch a limited-edition version of the Powerbeats Pro 2 earbuds. The new model features Nike’s well-known swoosh logo and is the first time that Beats has co-branded one of its hardware products with another company. It is also the first direct collaboration between Beats and Nike, although the two brands have a long history of working together. In fact, Nike has previously partnered with the tech giant on the Apple Watch and other fitness accessories.

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Nevertheless, the new earbuds, called the “Powerbeats Pro 2 – Nike Special Edition,” will be available online and in select Apple Store locations starting on March 20. According to Beats, the price will remain the same as the regular version at $250. The charging case has also been redesigned with a matte black finish and Volt-colored speckles, while Nike’s “Just Do It” slogan is printed on the inside of the lid. In addition, the Nike swoosh logo appears on the right earbud.

Importantly, the device offers up to 45 hours of battery life when including the charging case. It also improves on the original Powerbeats Pro with active noise cancellation, a redesigned ear hook for a more secure fit, and wireless charging. Notably, Beats once again partnered with LeBron James to promote the release, who appears in a comedic marketing campaign that places him on a golf course instead of a basketball court.

Which Stock Is the Better Buy?

Turning to Wall Street, out of the two stocks mentioned above, analysts think that NKE stock has more room to run than AAPL. In fact, NKE’s price target of $76.19 per share implies 37.2% upside versus AAPL’s 19.7%.

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