Tengyi Technology and Dongchuang Jianguo Group have reached a strategic cooperation agreement for 2026, jointly initiating a new chapter of digitalization and forging new industry brilliance.

On March 16, Tengyi Technology and Dongcheng Guo Automobile Group (Dongcheng Guo Group) held a strategic cooperation signing ceremony in Chengdu. The two parties will collaborate extensively in areas such as building a digital marketing system, empowering the video account ecosystem, implementing innovative advertising, and integrating local ecological alliances, jointly exploring new paths for digital transformation in the automotive circulation field. This signing marks a new chapter of strategic cooperation, building on years of deep collaboration between Dongcheng Guo Group and Tengyi Technology. Attendees included Huang Zehang, President of Dongcheng Guo Group; Vice Presidents Li Yang, Yue Xufeng, and Li Xiaoxia; General Managers of the Operations Center, Marketing Center, and Advertising Center; as well as senior executives from Tengyi Technology including Senior Vice President Cui Tengfei, Vice President Mao Dan, Group Marketing Director Xu Jiandong, Southwest Regional Manager Chen Lei, and Operations Director Sun Haibo.

Huang Zehang, President of Dongcheng Guo Group, and Cui Tengfei, Senior Vice President of Tengyi Technology, witnessed the signing ceremony.

According to the cooperation agreement, Tengyi Technology will leverage Tencent’s ecological resources to provide comprehensive digital empowerment for Dongcheng Guo Group. The collaboration will focus on four main areas: co-developing the 5R customer asset model and business intelligence decision system to achieve intelligent management of the customer lifecycle; using video accounts as the main platform to build a “Car-Person-Scene-Flow” live broadcast ecosystem to enhance terminal new media operations; pioneering innovative native advertising formats with policy support; and fully integrating the local automotive industry ecological alliance, consolidating POI and other resources to break down public and private domain barriers. Tengyi Technology will assist Dongcheng Guo Group in building comprehensive marketing capabilities, promoting intelligent upgrades of its stores, and increasing marketing efficiency across all channels.

Senior representatives from both sides took a group photo at Dongcheng Guo Group’s headquarters.

During the signing ceremony, Huang Zehang stated, “The partnership between Dongcheng Guo Group and Tengyi Technology has a long history. Together, we have set a benchmark for cooperation between leading dealership groups and automotive internet platforms. With this renewed collaboration, we will fully leverage Tengyi Technology’s ecological resources and digital advantages to enhance our store marketing effectiveness and accelerate deep customer lifecycle operations.”

Cui Tengfei expressed, “Dongcheng Guo Group is one of Tengyi Technology’s most strategic partners, and our cooperation has remained strong over the years. In today’s competitive automotive market, digital capabilities are key for dealers to stand out. Tengyi Technology will leverage Tencent’s extensive traffic advantages to help Dongcheng Guo Group build a full-chain digital operation system and advance intelligent development to a new level.”

The signing ceremony between Dongcheng Guo Group and Tengyi Technology.

Founded in 1996, Dongcheng Guo Group is a comprehensive enterprise covering vehicle sales, automotive aftermarket, investment and finance, industrial real estate, and mobility ecology. As a leading independent automotive dealer group in Southwest China, it has been deeply engaged in the mobility sector for over 30 years, operating more than 400 4S stores and representing over 40 well-known domestic and international automotive brands. Guided by the corporate mission of “Creating with Heart, Perfect Service” and the philosophy of “Your Nearby Automotive Service Expert,” the company is committed to building an integrated mobility service ecosystem that combines “people, cars, and life,” striving to create a trusted century-old brand.

Tengyi Technology, one of China’s top automotive internet companies, has provided effective internet marketing solutions for automakers and dealerships for many years. In 2024, after rebranding from Yiche to Tengyi Technology, its four core business sectors—Yiche Media, Tencent Advertising Traffic, New Media, and AI Technology—have been fully implemented. Leveraging Tencent’s extensive traffic resources and Tengyi’s professional automotive services, the company has transitioned from a vertical platform to a comprehensive ecosystem.

This strategic partnership not only marks another significant milestone in Tengyi Technology’s collaboration with a benchmark dealership group but also demonstrates mutual confidence and determination to break through the saturated market and co-create a digital future. Moving forward, Tengyi Technology will continue to integrate resources across the ecosystem, build a complete ecological loop, deepen collaboration with Tencent, and foster a win-win environment with automotive dealers to accelerate the exploration of new blue oceans.

(Editors: Jiao Yue)

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