Liquor Price Inside Information March 16 Price Release, Wuliangye Puwu 8th Generation Up 2 Yuan

Sina Finance “Wine Price Insider” collected data over the past 24 hours showing that the retail prices of major Chinese liquor products in the market on March 16th are diverging. If each main product is sold as a single bottle in a bundled package, the total price today is 10,579 yuan, up slightly by 7 yuan from yesterday. Driven by a rebound in some sub-premium products, the total price has experienced a slight increase, but overall fluctuations remain small, and market momentum remains steady.

Today, the prices of major liquor products in the market fluctuate. On the rise, Qinghua Lang leads with an 8 yuan increase per bottle, indicating a recovery in channel transactions; Qinghua Fen 20 and Guojiao 1573 both rose by 4 yuan per bottle, showing mild price recovery at the retail end; Wuliangye Puwu Baidai increased by 2 yuan per bottle; Wuliangye 1618 and Crystal Jinan Spring both rose slightly by 1 yuan per bottle. On the decline, Yanghe Mofeng Blue M6+ fell by 5 yuan per bottle; Feitian Maotai and Boutique Maotai both decreased by 3 yuan per bottle, with some channels adjusting prices slightly; Gujinggong Gu 20 and Xijiu Junpin both fell slightly by 1 yuan per bottle.

The daily data of “Wine Price Insider” is sourced from approximately 200 collection points across various regions in China, including but not limited to designated distributors of liquor companies, social distributors, e-commerce platforms, and retail outlets. The original sampling data reflects the actual retail transaction prices handled at each point over the past 24 hours, aiming to provide an objective, scientific, and fully traceable dataset on the market prices of well-known Chinese liquors. As the official iMaotai platform began selling Feitian Maotai at 1,499 yuan per bottle during the New Year’s Day, and Boutique Maotai at 2,299 yuan per bottle on January 9th, the influence of this new channel on the retail prices of these two products has gradually become apparent. The daily liquor prices published by “Wine Price Insider” follow a weighted calculation based on actual transaction volumes, and we have incorporated quantifiable prices into the retail price calculations of Feitian Maotai and Boutique Maotai.

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In terms of market analysis of the Chinese liquor industry, Guojin Food & Beverage team’s weekly special report points out that Guizhou Maotai has implemented a non-standard product resale policy this week, and industry price trends are showing signs of bottoming out. Currently, the Chinese liquor sector may be transitioning from a “slowing decline” to a “bottoming stabilization,” with investment value gradually increasing. Specifically, the resale model involves fifteen-year-old wines, boutique Maotai, zodiac wines, and non-500ml Feitian Maotai. Distributors pay a deposit and sell through iMaotai, earning about 5% commission. This model helps distilleries flexibly regulate supply, stabilize non-standard prices, and reduce risks for distributors. Overall, the pre-holiday batch prices of Feitian Maotai have stabilized, and after the holiday, the off-season is expected to see narrow fluctuations with quota deliveries. Major products like Wuliangye Puwu Baidai remain stable; with the arrival of a low-base period and good consumer reception during the Spring Festival, industry destocking continues, and stabilization is expected. For investment, it is recommended to focus on high-end brands with strong brand power (Guizhou Maotai, Wuliangye), channel-driven rising regional brands like Shanxi Fenjiu, and regional leaders benefiting from resilient consumer demand, while also paying attention to stocks with new catalytic factors.

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