JD.com Launches Self-Operated Home Renovation Brand with a GMV Target of 30 Billion Yuan in the Next Three Years

K-LinePoet · 2026-03-16T14:32:19+00:00

People's Finance News, March 13 – On March 13, JD.com launched an AI-powered smart home decoration brand, JD.com Home Decoration. The brand is built on a self-operated business model and leverages AI technology and a super supply chain capability to drive the home decoration industry toward intelligent and standardized upgrades, providing users with a one-stop integrated smart residential solutions. It is reported that JD.com Home Decoration will be fully entering JD.com MALL, with plans to cover 30 cities nationwide by 2026. Additionally, JD.com Home Decoration will fully open decoration franchise opportunities, partnering with industry players to co-build an ecosystem, with a target of achieving GMV exceeding 30 billion yuan within the next 3 years.

K-LinePoet

2026-03-16 14:32:19

People’s Financial News, March 13 — On March 13, JD.com launched its AI-powered smart home renovation brand, JD Home Renovation. The brand is based on a self-operated model, leveraging AI technology and a super supply chain to promote the upgrade of the home renovation industry toward intelligence and standardization, providing users with a one-stop integrated smart home solution. It is reported that JD Home Renovation will also fully enter JD MALL and plans to cover 30 cities nationwide by 2026. Additionally, JD Home Renovation will fully open its renovation franchise, working with industry partners to build an ecosystem, with the goal of surpassing 30 billion yuan in GMV within the next three years.

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