Tianrun Dairy partners with JD.com Group! Responding to the Corps' strategy, striving to be a pioneer in dairy product digitalization collaboration

To actively respond and take the lead in implementing the development blueprint of the Corps and the 12th Division’s cooperation with JD.com at the 2025 Eurasian Commodity Trade Expo, recently, Xinjiang Tianrun Dairy Co., Ltd. (hereinafter referred to as “Tianrun Dairy”) officially signed a comprehensive strategic cooperation framework agreement with JD.com at JD.com’s headquarters in Beijing. As a leading enterprise in the Corps’ dairy industry, this signing marks a new stage where the strategic vision of the Corps and top internet companies begins to be implemented by key enterprises, demonstrating the company’s firm commitment to embracing change and leading industrial upgrading.

From strategic blueprint to corporate action

Taking the lead in implementation

At the 2025 Eurasian Commodity Trade Expo, the Corps and JD.com jointly outlined a grand vision to promote high-quality development of the Corps’特色产业 through digital cooperation. Tianrun Dairy deeply seizes this valuable opportunity to break regional restrictions and connect with the national market. Under the overall promotion by the 12th Division Party Committee, the company acted quickly and proactively, leveraging its strong industry foundation, stable product quality, and the influence of the “Tianrun” brand to become the first enterprise to deeply cooperate in implementing this strategic blueprint.

This trip to Beijing for signing is a crucial step in Tianrun Dairy’s “going out” strategy. The company will work with JD.com to integrate JD.com’s nationwide online channels and digital supply chain capabilities with Tianrun Dairy’s Xinjiang premium milk sources and advanced R&D and production capacity, fully enhancing the influence of “Xinjiang Milk” in the national market. This strategic layout aims to explore high-quality development and build a new growth curve for the enterprise.

Focusing on three major collaborations

Strengthening core competitiveness

This cooperation focuses on three key areas to promote systematic enterprise upgrades.

Omni-channel deep cultivation and product innovation. Deepening cooperation with JD.com’s retail ecosystem across all channels, optimizing store operations and marketing linkage, and jointly establishing customized product innovation projects. Relying on JD.com’s consumer insights, developing more market-oriented, high-end dairy products to drive brand value and market share growth through innovation.

Smart supply chain collaboration and reshaping. Building a smart supply chain system together, promoting deep data collaboration on both supply and demand sides, achieving intelligent connection of production planning, sales forecasting, and inventory data, precisely matching production with sales, and enabling smart warehousing. This will optimize operational efficiency, reduce circulation costs, and ensure delivery of fresher, higher-quality products to consumers.

Digital management empowerment. Introducing JD.com’s digital procurement and supply chain management solutions, covering industrial procurement and other processes, to improve internal operational precision and transparency, laying a solid foundation for the enterprise’s overall digital transformation.

Establishing a long-term mechanism

Moving towards a new future of high-quality development

To ensure the effective implementation and tangible results of the cooperation blueprint, Tianrun Dairy and JD.com will establish a joint working group and create a regular coordination mechanism. This framework agreement sets the tone for long-term cooperation, with detailed implementation plans to be developed for specific projects.

This strategic partnership with JD.com is a significant milestone in Tianrun Dairy’s development. The collaboration will inject strong digital momentum into the company, elevate its national strategy to a new level, and explore a feasible path for traditional food manufacturing enterprises in the Corps and nationwide to deeply integrate with the digital economy and leverage its growth. Tianrun Dairy will seize this opportunity to uphold its commitment to quality, continuously provide safe and high-quality products, and fulfill its mission as a leading enterprise in Xinjiang’s Corps to drive industry development and social responsibility.