Weizhixiang: "Brother Jing's" first store focuses on model testing as its core purpose. The new store is an important strategic layout for the company in 2026.

2026-03-09 15:58:44

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On March 9th, Wei Zhi Xiang released an Investor Relations Activity Record. It disclosed that regarding the company’s future plans for its currently popular stores, Wei Zhi Xiang stated, “Brother Jing’s” first store is primarily a model testing site. All design details are aimed at verification and refinement, including decoration style, equipment configuration, space layout, and flow planning, which still require ongoing optimization. The company plans to open new stores in the first half of this year to further validate and iterate the model, gradually refining store models that are adaptable to different regions and consumer groups, while simultaneously expanding the store product library. To better meet current consumer demand trends, new store formats are a key part of the company’s strategic layout for 2026. The company will steadily advance related work to achieve good operational results.

(Company Announcement)

(Edited by: Wang Can, Lin Chen)

Keywords: Food Catering Wei Zhi Xiang

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