Wens Foodstuff Group: "Creating a New Wens" is a strategy to shift the company's focus from "scale growth" to "quality improvement," with strategic goals now broken down into specific tasks.

LightningPacketLoss · 2026-03-09T13:37:14+00:00

Wenshi Co., Ltd. has announced its medium- to long-term development goal of "Recreating a New Wenshi," emphasizing a shift from scale growth to quality improvement. The objectives include enhancing the growth, profitability, innovation, and sustainability of pig and poultry farming businesses through multidimensional efforts such as research and development, digital transformation, and green development, forming a concrete and actionable implementation path.

LightningPacketLoss

2026-03-09 13:37:14

Abstract generation in progress

On March 9th, Wen’s Shares released an Investor Relations Activity Record. It disclosed that, regarding the goal of “Recreating a New Wen’s,” Wen’s Shares stated, “Recreating a New Wen’s” is the company’s mid- to long-term high-quality development strategic goal. Its core is not simply pursuing a doubling of breeding scale or revenue, but transforming the company from “scale growth” to “quality improvement,” creating a more efficient and competitive “High-Quality Wen’s.” To achieve this goal, the company will systematically promote from multiple dimensions:

Growth Potential. Swine Business: Improve breeding pig performance, expand piglet sales, and develop high-end black pig breeds to achieve diversified growth. Poultry Business: Accelerate the transformation and upgrading of food ingredients, increase strategic investment in white-feathered broiler chickens, and actively expand overseas markets to open new growth opportunities. Ecological Collaboration: Fully leverage the “Wen’s Investment” platform to build an industrial chain ecosystem, integrate high-quality resources, and empower ecological partners for coordinated development.
Profitability. Swine Business: Strengthen breeding technology, deepen digital empowerment, and improve operational efficiency to continuously reduce pig farming costs and consolidate cost competitiveness. Poultry Business: Focus on promoting “short-chain transformation,” enhance Chinese native chicken brand marketing, accelerate the transformation and upgrading of food ingredients, and strive to improve the profitability per chicken to enhance the company’s overall profitability.
Innovation. Significantly increase R&D investment, focus on cutting-edge technologies such as livestock and poultry breeding, digital farming, and precise feed nutrition, to stimulate corporate development momentum. Benchmark against excellent industrial enterprises, comprehensively promote refined management, reduce resource waste, and improve operational efficiency.
Sustainability. Actively practice green development concepts, explore low-carbon, environmentally friendly, and circular economy development models; improve ESG governance systems, enhance risk resistance, and ensure steady and sustainable corporate development.

Currently, the above strategic goals have been broken down into specific tasks, assigned to various business lines, forming an actionable and traceable implementation path.

(Company Announcement)

(Edited by: Wang Can, Lin Chen)

Keywords: Food Wen’s Shares

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