Chinese robotics companies explore Europe: data and scalable scenarios remain key | Going Global · Technology

WealthCoffee · 2026-03-09T11:58:41+00:00

At the Mobile World Congress in Barcelona, several Chinese robotics companies such as Yushu, Zhiyuan Robotics, and Magic Atom showcased their products and actively expanded into the European market. Zhiyuan Robotics plans to establish a European team in the second half of 2025, covering multiple countries. Robot performances attracted large audiences.

WealthCoffee

2026-03-09 11:58:41

Abstract generation in progress

Caixin Recently, at the Mobile World Congress (MWC) in Barcelona, several Chinese robotics companies showcased their products and attempted to expand into the European market. In addition to Yushu, which has been actively expanding overseas and has participated in the Barcelona exhibition for three consecutive years, Zhiyuan Robotics and Magic Atom also set up booths at MWC. Even smartphone manufacturer Honor displayed a small robot. Whenever robots perform dance or boxing demonstrations, the booth is often crowded with visitors.

Zhiyuan Robotics’ Italy Country Manager, Ye Hui, told Caixin that the company began forming a European team in the second half of 2025 and is gradually establishing responsible persons in countries such as the UK, France, Germany, Italy, and Spain.

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