Trading relies on capital to bet against the market, but posting in the community square is different—this is true "zero-cost" monetization. As long as your positioning is clear and your content is solid, traffic will come naturally.

**Level One: Tag Yourself**

Thousands of posts appear in the square every day. To avoid being drowned out, you need to make people recognize who you are at a glance. After a year of observing highly liked accounts, the three most effective types for gaining followers are:

**Crisis Whistleblower** — An veteran with technical knowledge and insider information. Content typically exposes major incidents—such as a wallet explosion or API hijacking. Why is this so influential? Simply put, everyone fears losing money, and these early warnings create a sense of urgency. When it comes to later conversions, the trust foundation is already established, making the conversion rate extremely high.

**Macro Analyst** — Data flow and macroeconomic experts. Discuss non-farm payroll data, ETF capital flows, and the impact of Japan’s interest rate hikes on the crypto market. This type of content attracts big investors and institutional players, ensuring high-quality followers.

**Dog Hunter / Airdrop King** — Even if a project only has a few hundred USD, they teach you how to participate step-by-step. The content is straightforward and crude, appealing to newcomers eager to get rich quickly. The follower base is large, but engagement tends to be average.

My advice? If you have a technical background, don’t stick to just one path. Combine "hardcore technology + security alerts + macro analysis" to create a versatile, high-quality KOL—this is exactly what the square needs most.

**Level Two: How to Write Content That Goes Viral**

The recommendation logic of the square is actually very straightforward: Click-through rate + read-through rate + interaction rate = traffic.

The first killer move is the title. The title is the bait on the fishing hook—if it’s not attractive enough, even the best content won’t get clicked.