This week's market has indeed been lively. DOGE, PEPE, NEIRO, and USELESS, these Meme coins suddenly gained popularity, and they are all over the top of the gainers list.

To be honest, these kinds of coins basically have no real functionality—at most, they are internet culture, memes, emojis, and similar things. But despite that, they can attract a large number of investors to rush in. Why? One word: community.

DOGE was originally just a "dog head" emoji, but due to enthusiastic discussions on social media and support from some celebrities, it was pumped up. PEPE and NEIRO follow the same pattern—relying on interesting images and widespread dissemination to quickly become popular. Behind this is actually a combination of popularity economy and FOMO psychology.

But the risks are also obvious. These coins have no real application scenarios, experience huge price fluctuations, and could suddenly plummet one day. In the short term, you can make quick money, but what about the long term? It's hard to say. People blindly following the trend often end up realizing what "buying the dip" really means.

Liquidity is already weak over the weekend, and intraday movements are hard to predict. Instead of chasing after these concept coins at high prices, it's better to stay rational—don't be blinded by short-term surges, but also don't completely miss opportunities. Balancing risk and reward is the right approach.