MMA.INC Announces Strategic Partnership with Decentralized Finance Platform World Liberty Financial, Planning to Introduce Stablecoins and Utility Tokens, Officially Bringing Blockchain Technology into the Global Combat Sports Industry.
(Background recap: Trump’s crypto project WLFI buys meme coin $1 as strategic reserve! Claims to make USD1 dominate Solana)
(Additional background: Trump bets $120 million: WLFI allocates 5% of treasury tokens to expand USD1 stablecoin market share)

Table of Contents

• USD1 Becomes Core Payment and Incentive Tool
• “Achievement” as the Core of Utility Token Model
• Multi-Platform Integration and Global Promotion
• Advisory-Level Collaboration to Strengthen Compliance and Long-Term Development

New York Stock Exchange-listed company Mixed Martial Arts Group Limited (NYSE American: MMA, hereinafter referred to as MMA.INC) announced today (30th) that it has signed a Memorandum of Understanding (MOU) with Trump family’s decentralized finance (DeFi) platform World Liberty Financial (WLFI). The two parties will jointly promote the application of blockchain and stablecoin technology in the global combat sports industry.

According to the announcement, the core content of this cooperation includes: jointly designing and issuing MMA.INC’s utility token, and integrating WLFI’s USD-pegged stablecoin USD1 into the foundational layer of MMA.INC’s on-chain ecosystem. MMA.INC stated that this is the first large-scale, systematic introduction of blockchain technology into the combat sports industry, aiming to create a practical Web3 economy for over 700 million combat sports fans worldwide.

USD1 Becomes Core Payment and Incentive Tool

According to the cooperation plan, USD1 will serve as the core payment and incentive medium on the MMA.INC platform, allowing fighters, fans, coaches, and gyms to receive tangible rewards through on-chain interactions. The official explanation states that USD1 is a dollar-pegged stablecoin designed to reduce price volatility and enhance the overall stability and predictability of the ecosystem.

The scope of the collaboration covers token architecture design, on-chain economic model construction, stablecoin reserve management, treasury operations, platform technology integration, joint marketing, and ecosystem governance. MMA.INC indicated that by introducing blockchain mechanisms, community participation will become more transparent, and reward distribution will be more incentivizing.

“Achievement” as the Core of Utility Token Model

A major highlight of this partnership is the launch of the MMA.INC utility token system combined with USD1. Users can accumulate experience points (XP) through training, content viewing, coaching, or community activities. These XP will be transparently recorded on the blockchain and can be exchanged for real rewards.

MMA.INC emphasizes that this model focuses on “achievement over speculation,” with rewards based on user effort and progress rather than mere financial input, aiming to avoid excessive financialization and build economic growth on genuine participation and long-term value.

Multi-Platform Integration and Global Promotion

According to the memorandum, WLFI will integrate USD1 into multiple MMA.INC platforms, including the gym management system BJJLink, training tools TrainAlta, marketing platform Hype, and community and content website MixedMartialArts.com. In the future, users will be able to use stablecoins directly for payments, rewards, or unlocking exclusive features, supported by WLFI’s on-chain infrastructure.

Additionally, both parties plan to launch joint branding marketing campaigns targeting global fighters, gyms, and fan networks to expand the practical use cases of the Web3 ecosystem.

Advisory-Level Collaboration to Strengthen Compliance and Long-Term Development

In governance, WLFI will join MMA.INC’s Strategic Advisory Committee, responsible for guiding token economic design, regulatory compliance strategies, and long-term stable development. World Liberty Financial co-founder and MMA.INC strategic advisor Donald Trump Jr. stated that this cooperation combines both parties’ strengths in technology and assets, helping accelerate MMA.INC’s Web3 deployment.

MMA Group founder and CEO Nick Langton pointed out that this partnership successfully combines the passion of combat sports with modern digital finance, and WLFI’s expertise in stablecoins and payment technology will help MMA.INC better serve the global martial arts and combat community.