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Japanese listed company Metaplanet's recent series of actions has attracted quite a bit of attention.
This company bought a total of 4,279 Bitcoins in Q4 2025, spending around $451 million, with an average price of $105,412 per Bitcoin. And this is just their activity for this quarter — throughout 2025, their return on Bitcoin reached 568.2%.
By December 30, 2025, the digital figures in Metaplanet's Bitcoin account had become quite staggering:
35,102 BTC stored
Total investment approximately $3.78 billion
Average cost per Bitcoin is $107,606
At first glance, these numbers might be misread as "a certain company is trading coins." But upon closer examination, the logic behind it is entirely different.
What Metaplanet is truly doing is treating Bitcoin as the core pillar of the company's balance sheet. The approach is clear: use BTC to hedge against fiat currency devaluation risks, while also aiming for long-term holdings to potentially benefit from the restructuring of the entire monetary system. This is not short-term trading thinking but a strategic asset allocation.
From this perspective, there are indeed several positive signals for the crypto market. Institutional-level funds are continuously flowing in, further reinforcing the narrative of Bitcoin's scarcity. As more companies begin to allocate assets into BTC, Bitcoin's "digital gold" attribute is no longer just a slogan but is gradually becoming a market consensus.
However, it's also important to see the other side of the good news.
Metaplanet's cost basis is concentrated above the $100,000 mark. If macro liquidity experiences a reverse fluctuation, their stock price and Bitcoin price could decline highly in sync. Moreover, this kind of return is fundamentally derived from price volatility — ordinary retail investors simply don't have the psychological resilience to copy their moves.
To sum up simply: this is a bull market template for institutional players, not a guide for retail investors to follow.
But one thing is certain — when companies start daring to put real gold on their balance sheets in Bitcoin, the underlying consensus behind Bitcoin is gradually being elevated. Once this momentum is formed, short-term fluctuations become less significant.