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Once upon a time, we focused on studying whitepapers and memorizing technical indicators inside out. Now? The little dog with a hat has gained popularity just by showing its face, Viking-themed projects survive through marketing hype, and that internet-famous mosquito took off directly with its "bloodsucking" persona. Honestly, all of this is hinting at the same issue: the core competitiveness of Web3 has completely changed.
Rather than saying it's a matter of technological innovation, it's more about who can tell better stories and who hits the right rhythm. Project teams need hype, retail investors need topics, and everyone quickly comes together. You'll find that projects capable of sparking collective discussion and creating a sense of buzz tend to move the fastest. Being technically strong is now a secondary concern; the ability to generate momentum and maintain hype is the primary productivity.
Interestingly, this logic is very self-consistent. That’s just how the market operates.