VeChain Shows How Real-Time Data Can Transform Global Supply Chains

Source: CryptoNewsNet Original Title: VeChain Shows How Real-Time Data Can Transform Global Supply Chains Original Link: VeChain (VET) continues to demonstrate that real-time data can transform global chains. In a recent podcast, VeChain founder and CEO Sunny Lu discussed using data, verification, and incentives to modify supply chain operations.

The key insight shared was that the biggest barrier to sustainable supply chains is behavior, not technology. Sustainable supply chains refer to systems that minimize environmental waste while maintaining efficiency and ethics across global networks. Despite years of producing ESG reports and pledges, emissions, waste, and inefficiency persist—not due to apathy but due to a lack of immediate rewards for choosing eco-friendly suppliers.

Real-time rewards could include token-based incentives, where actions like recycling earn digital credits redeemable for benefits. VeChain technology addresses behavioral barriers through verifiable data and incentives. The platform uses blockchain for tracking a product’s lifecycle and smart contracts for rewarding eco-friendly actions. A real-world case involved a partnership for wine tracking.

VeChain Ongoing Sustainable Actions

VeChain positions itself as a blockchain that prioritizes sustainable global supply operations. The platform uses blockchain for immutable data and smart contracts for incentives. In food traceability, traditional methods take hours, while VeChain enables near-instant verification using NFC chips or QR codes.

The platform reduces fraud and waste, while users earn rewards for their actions. For example, VeChain users earn rewards for charging electric vehicles at green stations and receive incentives when using reusable cups, turning small habits into collective impact.

VeBetter is the sustainability-focused Web3 ecosystem that transforms everyday behaviors into tokenized on-chain events. It currently features two flagship apps: Mugshot, which encourages users to reduce single-use coffee cup waste, and GreenCart, which rewards environmentally conscious and healthy shopping habits. VeBetter’s B3TR token has received regulatory approval under the EU MiCAR framework, allowing expansion across EU nations with full compliance.

The conversation about sustainable supply chain actions matters as regulation is tightening and data scrutiny is increasing. Supply chain leaders must now balance resilience, costs, and green goals while using incentives to motivate users.

Meanwhile, the VET token price has shown signs of recovery, increasing by 0.8% over the previous day to $0.01064.