From Viral Reels to Onchain IP: The Peach & Pablo Blueprint for the New Creator Economy

How To Turn Web2 Fame and Momentum Into a Web3 Phenomenon: The Story of Peach & Pablo and Their Brand Growth Hack

In an era where attention is currency, few creators have unlocked audience connection as powerfully and quickly as Peach and Pablo, the two charismatic British cats whose warm, whimsical content has captured the internet. In little over a year, having amassed over 180k followers on Instagram, 280k on TikTok, 10k subscribers on YouTube recently, and multiple videos with tens millions of views, the Peach and Pablo brand has momentum, direction, and something rarer than reach: genuine emotional equity.

Now, that momentum is expanding beyond social platforms. Peach and Pablo are moving onchain, and onto the Base App, using web3 infrastructure to transform creator IP into a scalable ecosystem of products, experiences, and ownership.

This is the shift Base is designed for, as the new creator economy is built from ground up.

A Creator Brand With Real IP Gravity

The Peach and Pablo audience was built without paid amplification. The brand grew organically through authentic connection, personality, and repeatable storytelling formats. Followers overwhelmingly engage not because they chase trends, but because they care about the cats.

That creates IP gravity.

When attention attaches to characters rather than individual videos, brands have the foundation for scalable product worlds. For Peach and Pablo, this includes plush toys, children’s books, ongoing animation, merchandise, community collectibles, and collaborations.

Moving that growth into the Base ecosystem unlocks a clear opportunity: creator-owned IP with verifiable digital value.

Bridging the Creator Economy and Web3 Markets

Most creators remain trapped in platform dependency, where the upside is capped and the data, audience, and revenue are centralised. Peach and Pablo are taking the opposite route, structuring a brand where the community participates, the value flows outward, and every milestone compounds the IP.

The Peach and Pablo token will sit at the heart of this ecosystem, acting as a connective layer between creators and community. Through Base, onchain tools make it possible to link token utility with real world product success, including:

• Onchain access to limited plush drops
• Digital ownership tied to physical merchandise
• Revenue loops between content, products, and holders
• A creator brand where fans gain early access, rights, and influence
• And so much more that’s being designed alongside the company incubating them, purrLabs

This is not a meme coin. It is a creator economy scaled onto a blockchain rail.

Building A Product Universe

The Peach and Pablo team are already working with:

• Physical manufacturers for plush toys
• Designers and animation teams for character IP
• Marketing partners
• Narrative world building for long-term storytelling
• Collaborative onchain partners to scale reach

Onchain ownership gives the audience a new dimension of participation. Fans are no longer only consumers, viewers, or followers. They become co-builders.

A Flywheel for Growth

The strategy sits on a simple loop that is made possible with the mechanisms of Internet Capital Markets (ICM), and a massive subset of ICM, IP Capital Markets (IPCM). IPs and brands are the next massive unlock, especially in our attention economy.

1. Content drives attention.
2. Attention drives sales and activity.
3. Sales and onchain activity reinforce token value.
4. Token value drives adoption.
5. Adoption drives more content, more reach, more storytelling, and more ownership.

A digital brand becomes a product brand.A product brand becomes a world. A world becomes a node in the creator economy.