When I look at @SIXR_cricket, I don’t see just another Web3 cricket product entering the market. I see a second act built on real operating experience. This is the same team that scaled Bongo from zero to more than 300 million viewers across multiple countries and platforms.

That outcome wasn’t driven by hype or shortcuts. It came from understanding distribution, product focus, user trust, and how systems behave when they scale from thousands to millions of users.

That experience is clearly shaping how SIXR is being built. Cricket is not being treated as a niche audience or a trend to monetize quickly. It is one of the largest and most deeply embedded sports cultures in the world, with more than 2.5 billion fans globally and over $15 billion in annual revenue across leagues, media rights, fantasy platforms, and sponsorships.

Fans don’t just watch cricket. They follow it daily, debate outcomes, play fantasy games, track player stats, and spend consistently around the sport.

SIXR is entering this ecosystem with a clear understanding of that behavior. Instead of leading with a token or speculative incentives, the platform leads with participation and experience. Partnerships with legends like Chris Gayle, Shahid Afridi, and Eoin Morgan are not short-term endorsements.

These are long-term IP relationships where player identities, playstyles, and credibility are woven directly into gameplay and collectibles, giving fans meaningful interaction rather than surface-level hype.

What stands out is how credibility is built into the structure from the start. The SIXR Foundation is not positioned as a future promise or a marketing initiative. It exists as a core part of the platform, focused on grassroots access, youth equipment, training programs, and local competitions.

This signals long-term intent and alignment with the sport itself, rather than extractive participation.

Many Web3 projects try to scale first and earn trust later. SIXR is taking the opposite approach. It is launching where fans already are, prioritizing engagement before monetization, and experience before ownership.

Trust is treated as a design principle, not a growth hack.
That is the same mindset that took Bongo to hundreds of millions of users. Now it is being applied to one of the largest sports markets on the planet.

SIXR does not feel like an experiment. It feels like a platform built for the long game by a team that already knows how scale really works.