The Web3 live streaming sector welcomes new changes

A well-known token launch platform has reactivated its live streaming feature, bringing new opportunities and challenges to the Web3 live streaming space.

First, the platform combined token issuance with live streaming for the first time in November 2024, which generated huge popularity. However, due to content compliance issues, the platform had to suspend the live streaming feature. This suspension provided other competitors with nearly a year of opportunity, during which Sidekick rapidly emerged, completing its ecosystem construction and token issuance.

Now, with the platform restarting its live streaming feature, the ceiling of the Web3 live streaming track has been opened once again. This not only validates the importance of live streaming in this field but also expands the market size of the entire industry. Leading players are expected to benefit from this, and the key lies in how to seize market share.

It is worth noting that the platform has adopted a differentiated competitive strategy compared to Sidekick. The former uses live streaming as a catalyst for token issuance, primarily serving the demand for token issuance, and the content may be more emotionally provocative. In contrast, the latter views live streaming as a carrier of diverse content, covering various types such as investment research, blockchain games, online tutorials, etc., placing greater emphasis on the richness and quality of the content.

From the evolution path of content platforms, the transition from text, images, and videos to live streaming is a natural development process. The Web3 industry, due to its uniqueness, requires a live streaming platform that suits its characteristics. Traditional live streaming platforms impose many restrictions on cryptocurrency-related content, and their monetization models are not suitable for the Web3 ecosystem. Currently, Twitter serves as the main gathering place for users, primarily focusing on text and images, while video platforms are expected to become the next important gathering place for users.

The Web3 live streaming sector has enormous potential, as it can accommodate existing platforms and also has space for various differentiated competitive platforms to coexist. If a certain well-known token launch platform can be compared to Taobao Live, which focuses on “live streaming e-commerce,” then Sidekick is more like Douyin Live, which offers diverse content and can monetize through various methods such as paid knowledge sharing and tips, in addition to selling products.

Overall, the competitive landscape of the Web3 live streaming sector is being reshaped, with various platforms seeking their unique positioning and development paths. As the market matures further, more innovative models and application scenarios are expected to emerge, driving the entire industry forward.