The Web3 live streaming sector welcomes a new landscape: Token launch platforms restart live streaming features

A certain Token launch platform has recently re-enabled its live streaming feature, a move that may bring new changes to the Web3 live streaming field. As a pioneer in this area, the platform's restart of the live streaming function is likely to expand the development space of Web3 live streaming once again.

The platform first combined Token issuance with live streaming in November 2024, causing a huge response. However, due to the inability to keep up with content control capabilities, the platform had to temporarily shut down the live streaming feature. This attempt has shown the industry the immense potential and imagination space of Web3 live streaming for the first time.

During the nearly one year of suspension of the live broadcast function, some emerging platforms seized the opportunity to rise rapidly. Among them, the Sidekick platform stands out particularly, having completed the initial construction of its ecosystem and the issuance of its Token.

With the reopening of live streaming features by established platforms, some may worry that this will pose a threat to emerging platforms. However, in reality, this move may further expand the development space for the entire industry. As the market size grows, leading platforms are expected to gain more share.

It is worth noting that there is differentiated competition among different platforms. Established platforms may combine live streaming features with their core business—Token issuance, potentially evolving into a fan token platform for issuers. In contrast, emerging platforms like Sidekick are leveraging their live streaming technology and user growth experience accumulated during the Web2 era to create a diversified Web3 entertainment live streaming platform.

For established platforms, live streaming is mainly a tool for Token issuance, and the content may be more emotional and provocative. In contrast, platforms like Sidekick place greater emphasis on the quality and diversity of the content itself, covering various types such as investment research, blockchain games, online tutorials, and more.

From the development history of content platforms, the evolution from text to images, and then to videos and live broadcasts, is a natural progression. The Web3 industry, due to its uniqueness, requires a live broadcasting platform that aligns with its characteristics. Traditional live streaming platforms have many restrictions on cryptocurrency-related content and have a single monetization method, making it difficult to meet the needs of the Web3 community.

Currently, Twitter remains the main gathering place for cryptocurrency enthusiasts, but it mainly focuses on text and image content. The industry also needs a video-based platform to become the next user gathering place after Twitter.

The Web3 live streaming sector has enough development space to accommodate multiple differentiated competitive platforms. Established platforms may focus more on live streaming services for Token issuance, while platforms like Sidekick are dedicated to providing diversified content services. This differentiation strategy allows different platforms to find their footing in their respective niche markets.