MEME Token Launch Platform Landscape Changes: Analysis of Innovative Mechanisms and Competitive Strategies

##On-chain MEME Token Launch Platform Analysis

The on-chain MEME Token launch platform is a decentralized platform built on the blockchain, aimed at simplifying the creation process of MEME tokens. It provides tools for token creation, presale management, and liquidity provision on certain DEXs, ensuring transparency and accessibility for users.

###Functionality of the Platform

The structural advantages of the launch platform are highly compatible with the characteristics of the MEME Token. In particular, their ability to quickly establish and mobilize communities complements the MEME project's typical high dependence on community. Therefore, launch platforms focused on MEME have gained greater appeal compared to other types of Token issuance platforms.

###MEME Launch Platform Development Record

The emergence and maturation of the MEME launch platform ###.

The emergence of on-chain MEME launch platforms has reshaped the early token distribution model, enabling the rapid and permissionless creation of MEME tokens. Unlike traditional platforms that focus on initial decentralized offerings ( IDO ), these launch platforms prioritize speed, simplicity, and viral distribution over due diligence or investor protection.

Starting from mid-2024, a certain platform gained significant attention, despite other competitive alternatives only capturing a small market share. The issuance of the platform's MEME Token surged, reaching an unprecedented peak by the end of 2024, and remained active into early 2025.

####The rise of new competitors in the MEME launch platform

By late April 2025, the competitive landscape of on-chain MEME launch platforms began to shift. Some newcomers quickly gained attention. These platforms collectively encroached upon the previously unchallenged dominance of their predecessors.

According to data from a certain data analysis platform, the market share of a certain platform dropped to a historical low of 56% on May 12, 2025. Its Token graduation rate fell to only 0.82%, far below emerging competitors. The graduation rates of the other two platforms are significantly higher, at 4.41% and 1.45%, respectively.

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####MEME Token promotes the rebound of on-chain activities in May

According to data from a certain data platform, the total market capitalization of MEME tokens has increased by 47% in the past 30 days, and trading volume surged by 160%. The growing activity on the MEME launch platform has sparked speculation and driven increased participation from retail users. As of May 20, 2025, on-chain trading volume has grown by 17.3% compared to the beginning of this month, with the MEME sector being regarded as a major contributor to this growth.

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###Top Projects

####certain platform

A certain platform has established itself as the largest MEME launch platform on Solana, fully utilizing Solana's low fees and fast transaction speeds. Since its launch, the platform has facilitated the creation of over 8 million Tokens in just 13 months.

As a leading platform in the field, a certain platform has pioneered an integrated mechanism that combines token issuance with automatic liquidity migration to decentralized exchanges. Through a simplified user interface, users can deploy new tokens by simply uploading the name, symbol, and image.

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#####mechanism

On this platform, the token launch process is fully automated. The platform uses a demand-driven joint curve pricing model and excludes the presale phase, effectively reducing early arbitrage risks.

In its early stages, the platform collaborated with a certain DEX. Once the Token's market value reaches $69,000, the Token will automatically be listed on a certain DEX and $12,000 of initial liquidity will be injected. The corresponding LP tokens will then be permanently destroyed to ensure fairness and irreversibility. Developers will also receive a reward of 0.5 SOL upon graduation.

This mechanism significantly lowers the threshold for the issuance of MEME Tokens and facilitates the rapid rise of the platform during the MEME cycle.

#####Cooperation relationship broken

The migration of trades to a liquidity pool on a certain DEX, based on a joint curve, highlights the early reliance of the platform on that DEX. Although this model initially appeared mutually beneficial, the dynamic has changed significantly with the rise of other platforms.

On March 21, the platform announced the launch of its native AMM DEX. After this update, the liquidity of tokens graduating from the platform will no longer be routed to a certain DEX, but will be redirected to its native DEX.

In response, a certain DEX officially launched its Token launch platform on April 16. This marks the beginning of direct competition between the two platforms.

####a certain DEX platform

A certain DEX launch platform adopts a mechanism similar to the previous one, utilizing an automated joint curve model for Token issuance and pricing. As a Token launch platform, its core issuance process has not introduced fundamentally new features.

Its main competitive advantage lies in its modular architecture, which supports seamless third-party integration and highly customizable issuance configurations, providing flexibility for developers seeking customized Token issuance solutions.

#####mechanism

1. Third-party integration: The core advantage of this platform lies in its architecture that supports third-party integration. According to its web interface, the platform has integrated with over 10 third-party platforms.

2. Highly customizable: In addition, the platform further improves its launch framework by providing two different modes:

   • JustSendIt Mode: Designed for standardization and rapid issuance, this mode allows users to launch tokens with minimal configuration, catering to casual or first-time creators.

   • Custom mode: Supports custom parameters, including total Token supply, the proportion of Token allocated to the joint curve, and Token lock settings. It is worth noting that in this mode, developers are entitled to receive 10% of LP trading fees upon Token graduation, providing a stronger incentive for creating high-quality projects.

#####Third-party Integration Representative

According to data from a certain data analysis platform, a third-party platform facilitates the creation of over 12,000 Tokens daily, with a total number of issued Tokens exceeding 80,000. At its peak, the platform held a 29% share of the daily market.

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#####Comparison of the two platforms

A certain DEX launch platform did not introduce any fundamentally new mechanisms and only had a slight advantage in fee structure. However, on May 12, a certain platform announced that it would share 50% of its revenue with token creators, effectively offsetting the fee advantage of the DEX launch platform. This strategic move led to a resurgence in the market share of the certain platform to over 80%, marking a significant reversal in the competitive landscape.

A certain DEX launch platform has adopted an aggressive strategy to promote third-party platforms in order to jointly weaken the market position of a certain platform. Although this approach has put some revenue pressure on the certain platform, due to a lack of meaningful product innovation, it is unlikely that the certain DEX launch platform will challenge the dominant position of the certain platform in the short term.

####Believe

Believe, formerly known as Clout, is a SocialFi platform focused on celebrity Token issuance. The project was announced on April 27, 2025. It gained significant attention upon release, with retweets from the official Solana account, Solana co-founder Anatoly Yakovenko(Toly), and Jupiter co-founder Meow. Since its launch, the Believe platform has facilitated the issuance of over 24,000 Tokens, with a peak daily issuance close to 5,000, and a maximum market share reaching 13.6%.

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#####mechanism

The launch of Believe's token adopts a socially-driven issuance model. Through its "X Trigger" mechanism, users can deploy tokens on the Solana blockchain simply by tweeting with @LaunchACoin and specifying the token name. The entire process is executed automatically through backend services.

The platform employs a dynamic joint curve model, with initially high transaction fees aimed at preventing bot sniping. As trading volume increases, the fees gradually decrease and stabilize at 2%. This mechanism promotes fair market participation and mitigates early manipulation.

Once the market value of the Token exceeds $100,000, it will automatically be listed on the Meteora trading platform. Developers are incentivized by sharing 1% of the total transaction fees (2%).

#####The decline of the first X Trigger MEME launch platform

As many launch platforms replicating the model of a certain platform emerge, Believe stands out due to its introduction of a more innovative launch mechanism. However, it is worth noting that Believe is not the first platform to adopt a token launch model based on X. This honor belongs to MakeNow.Meme, which briefly gained popularity in 2024 and pioneered this approach.

MakeNow is a project that allows users to launch tokens through tweets on X. It adopts a dynamic joint curve and zero-cost creation, providing a novel and accessible model. However, despite early attention, the project rapidly declined within a week. The main reasons for its fleeting moment can be summarized in two points:

• Lack of anti-sniping mechanism: The platform has not implemented effective anti-bot sniping measures. The delay before the contract address is released allows insiders to purchase low-cost Tokens in advance, creating an unfair advantage.

• Lack of ecosystem and community support: MakeNow lacks a dedicated user community or broader ecosystem support.

Believe has gained market recognition by addressing the core flaws of its predecessor. It is built on the foundation of early SocialFi platforms and benefits from the support of the Solana and Jupiter ecosystems. Additionally, the use of its dynamic joint curve helps mitigate the bot sniping behavior in the early stages of token trading, enhancing fairness and issuance integrity.

####Boop.Fun

Boop.Fun is a MEME Token launch platform developed by Dingaling, a co-founder of a certain trading platform.

#####mechanism

Boop.Fun integrates the core mechanisms of a certain platform and Believe, offering two issuance methods: creating tokens directly through the platform, or triggering on-chain deployment by posting a tweet with @beeponboop on X.

The platform's native Token $BOOP is the foundation of its incentive system. Creators of active Tokens receive daily $BOOP airdrops, while holders are rewarded proportionally based on their Token holdings, encouraging long-term participation. Additionally, users who stake $BOOP can participate in daily airdrops and share 60% of the platform's SOL trading fee revenue, thereby establishing a multi-layered reward structure.

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#####Reputation Pressure

Recently, the founder of Boop.Fun, known by the username "dingaling", claimed to have served as the Chief Risk Officer (CRO) of a certain trading platform. However, the CEO of that trading platform publicly denied the existence of such a position and hinted that the founder was fired for alleged insider trading. Although the matter remains unresolved, the controversy has had a significant impact on the platform: daily active users have decreased by 56%, and the token issuance has sharply dropped from 10,877 to 1,072—a decline of 90%. As a result, market performance has become unstable, and the community's trust in Boop.Fun has significantly decreased.

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###Platform Comparison

Although a certain platform remains the leader in the MEME launch platform space, Believe has a relatively competitive advantage among new entrants.

• A certain platform: The introduced profit-sharing mechanism for creators partially offsets the costs associated with Token issuance and migration. In addition, this mechanism provides creators with stronger incentives to launch and maintain higher quality Tokens.

• A certain DEX launch platform: Although low issuance fees, low graduation standards, and zero migration costs may be attractive to creators, they also lower the entry threshold, leading to an influx of "scam" or "pump and dump" projects. This undermines the overall projects.