ASS has been approved to merge with Strive, planning to purchase over $700 million worth of Bitcoin.

On September 10, Asset Entities Inc (ASST) shareholders approved the merger with Strive Enterprises, which will be renamed Strive Inc after the merger and implement a Bitcoin treasury strategy. Matt Cole, the current head of Strive Asset Management, will serve as the chairman and CEO of the merged company, while Arshia Sarkhani, president and CEO of Asset Entities, will transition to chief marketing officer and board member. On May 27, the asset management company Strive announced the completion of a $750 million private sale funding, which will deploy an "excess Bitcoin yield" strategy. Strive CEO Matt Cole stated in August that they plan to purchase over $700 million worth of Bitcoin after going public.

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