New Ideas for Web3 Project Rise: 100 Core Supporters are Better than 1k Fans

At a recent Web3 rise strategy forum, a co-founder of a well-known project shared her unique insights on the rise of Web3 projects. She referenced Kevin Kelly's "1,000 True Fans" theory but further emphasized that Web3 projects only need 100 true supporters to be sufficient. These core supporters can form a strong community foundation, which is more crucial than having a large number of inactive users.

The founder also proposed Web3 incentive strategies targeted at different user groups. For example, technical talents can be attracted through a developer testnet, enterprise users through proof of concept, or regular users through action-based tasks. These diversified strategies aim to spark interest and engagement among different groups.

As the project matures and moves towards the mainstream, she suggests adopting broader communication methods. This includes leveraging social media and the influence of key opinion leaders, planning engaging events, seizing public relations opportunities, and collaborating with authoritative research institutions. These methods can help the project establish visibility and influence on a larger scale.

This forum is part of a two-day growth hacking camp that brings together top projects and investors that have achieved significant rise recently. Participants engaged in in-depth discussions on key topics such as personal brand building, marketing strategy formulation, community culture cultivation, and user acquisition and retention, aiming to explore the essence of Web3 marketing and stimulate collective wisdom.