Recently, Turkey's leading ride-sharing platform Martı announced an impressive financial strategy. The company's CEO Oğuz Alper Öktem revealed that Martı has decided to invest 20% of its cash reserves in encryption assets, with Bitcoin being the preferred allocation target.

This initiative reflects Martı's confidence in cryptocurrency as a long-term value storage tool. The company hopes to maintain the value of idle funds in a volatile market environment through this approach. It is worth noting that Martı emphasizes that this investment decision will not affect its existing business expansion plans and budget.

Martı's move may mark a shift in traditional enterprises' attitudes towards digital assets. As a local mobility technology company in Turkey, Martı has chosen to allocate part of its reserves to Bitcoin, which not only demonstrates its open attitude towards emerging asset classes but also reflects the company's innovative thinking in financial management.

However, this decision has also sparked some thoughts: how can companies balance risk and potential returns in the context of significant fluctuations in the cryptocurrency market? Will Martı's approach become a model for other companies to follow? In the future, we may see more traditional enterprises exploring the application of digital assets in corporate finance.