Analyst: The EU will have to accept a 10% tariff.

On July 13, BCA RESEARCH's Chief Strategist for Europe, Mathieu Savary, stated that Trump's strategy is to make outrageous demands, then let those demands fall through, and then once again try to win some last-minute concessions before reaching a trade agreement. "We remember a framework from Trump's first presidential term, and that is what is happening now. It no longer matters what is said; what matters is where we will land. It is expected that the EU will ultimately 'have to accept a 10% tariff, but that is something the EU can actually cope with.' Previously, President Trump announced a 30% tariff on EU goods starting from August 1. Three EU officials stated that Trump's threat to impose a 30% tariff on EU goods starting August 1 is a negotiation tactic.