The Community Dilemma of Crypto Projects: From Fake Data to Self-Destruction

In the current cryptocurrency market, many new projects face a common problem: tokens start to plummet as soon as they are launched. To alleviate this situation, project teams have adopted various strategies, such as pre-controlling chips and locking airdrops. However, these practices reflect a deeper issue: project teams equate their own communities with potential selling pressure.

This way of thinking raises a key question: why do carefully cultivated communities ultimately become sellers rather than supporters? If the community is merely a source of sell orders, then what is the point of the project team investing significant resources to build the community?

In fact, many project teams have a distorted understanding of community building. They often view the community as a necessary condition for listing on exchanges, rather than a core pillar of project development. As a result, the community is simplified into cold numerical indicators, such as the number of members and growth rate. This perception has led to the emergence of a standardized model for community building.

This model attracts a large number of users through various task platforms and marketing tools, using gimmicks such as "zero-threshold participation" and "airdrop with no cost." However, the drawbacks of this approach are obvious: it mainly attracts short-term profit-oriented "flippers" rather than genuine supporters who care about the project's development.

If the sole goal of a project is to quickly list a token and exit, then this strategy is indeed effective. However, for projects pursuing long-term development, this approach is tantamount to digging their own grave. It fundamentally determines the quality and motivation of community members, leading to immense selling pressure when the token goes live.

Project teams need to reevaluate the essence of community building. A truly valuable community should consist of members who have a deep understanding of the project and are committed for the long term, rather than just speculators looking for short-term gains. Only by establishing such a community can the project gain sustained support and development momentum.

To change this situation, the project team needs to fundamentally alter their approach and philosophy towards community building. They should focus on how to attract and nurture supporters who genuinely identify with the project's value, rather than simply pursuing growth in numbers. Only in this way can the community transform from potential sell-offs into a solid backing for the project, providing continuous momentum for its long-term development.