Influencer Virtual Characters Combining AI and Web3: The Rise and Challenges of the MIRAI Project

The MIRAI project has recently attracted widespread attention, raising significant funds in a short period by integrating three popular areas: virtual idols, AI, and Web3. The project not only set a fundraising record for Japanese Web3 projects but also enhanced its visibility by launching on a certain trading platform. To expand its influence, the project team has also interacted with several popular communities.

MIRAI is a project jointly launched by Aww Inc. and a certain blockchain ecological AI platform, positioned as a Web3 attempt at virtual personas, aiming to combine CGI virtual characters with blockchain technology. The project merges Aww Inc.'s expertise in CGI modeling and character design with blockchain infrastructure and AI technology, with the goal of creating virtual characters that possess autonomy and intelligent agent capabilities.

Aww Inc. was founded in 2019, focusing on "virtual human" technology, combining 3DCG, artificial intelligence, and real-time streaming to provide highly realistic digital characters for brand marketing, content creation, and metaverse applications. The company achieves diversified revenue through global licensing and brand collaborations. Its representative work, imma, has become a well-known "virtual influencer" in the fashion and business fields, having collaborated with multiple international brands and participated in significant cultural events.

On the technical side, Aww Inc. has established a strategic partnership with a semiconductor giant to integrate AI audio driving technology and GPU acceleration capabilities, enhancing real-time emotional interaction and voice lip-syncing for virtual characters. The company plans to continue expanding its IP portfolio to provide a complete virtual human solution for various industries, from advertising endorsements to immersive metaverse experiences.

The MIRAI project aims to create the first "virtual idol + Web3 autonomous co-creation" ecosystem. Aww Inc. leverages its advantages in IP operations and community management in the Web2 world to provide core support, while its partners inject the power of "intelligent agents + decentralization" into the project through underlying technology and on-chain infrastructure.

The project roadmap includes the launch of Agent Studio V2, the implementation of Agent Livestreaming, and the launch of a complete DAO governance platform. These features will provide comprehensive technical support for virtual content production, interactive experiences, and ecological expansion.

MIR envisions an AI-driven virtual character linked to a blockchain identity system. This model enables the virtual character to make autonomous decisions, interact with the community, and receive incentives through a token economy. The project allows the community to participate in the co-creation and co-governance of the character, breaking the traditional one-way creation method of virtual IP.

However, the MIRAI project also faces some challenges. The concentration of token distribution may lead to a high concentration of governance power, affecting the actual effectiveness of community decision-making. While decentralized co-creation can stimulate vitality, it also brings issues such as content quality and copyright management. In addition, how to maintain the continuous innovation and popularity of roles is also an important factor that the project needs to consider.

Overall, MIRAI has innovative significance in the integration of AI virtual idols and blockchain, providing new ideas for Web3 content creation and the IP economy. However, whether it can truly achieve its expected goals still requires in-depth exploration and improvement in areas such as tokenomics design, community governance mechanisms, and the continuous innovation of virtual characters.