The Rise of AI Virtual Idols: How MEET48 Shapes New Experiences in Web3 Entertainment and Social Interaction

With the rapid development of AI technology, digital singers and virtual idols are not only becoming increasingly similar to real people in appearance, but their performance and interaction abilities are also continuously improving. At the same time, AI is intervening in all aspects of content creation at an unprecedented speed, pushing the virtual idol ecosystem into a new stage.

In this context, MEET48 has emerged as an "entertainment social metaverse" project that integrates AI-generated content, virtual idols, fan economy, and Web3 incentive mechanisms. The project has received support for its billion-yuan valuation token round financing from several well-known institutions and has been selected for the 8th season of Binance's BSC ecosystem MVB incubation program.

From UGC to AI UGC: The Technological Transformation of the Entertainment Industry

The development of virtual idols can be traced back to the emergence of Hatsune Miku in 2007, which pioneered the era of user-generated content (UGC) for virtual idols. Subsequently, some virtual idol projects in Japan and South Korea adopted a motion capture + produced content (PGC) approach to drive industry development, but this model faced issues such as high costs, significant creative bottlenecks, and long update cycles. Today, MEET48 is redefining the development path of virtual idols with AI-driven content generation and Web3-driven value distribution.

The product matrix of MEET48 includes:

1. MEET48.ai: A Web3+AI entertainment creation platform that supports functions such as generating music from text, generating dance from music, AI-driven choreography, and voice cloning.

2. Mars Protocol: A meme token launch platform centered around AI Agents, dedicated to reshaping the Web3 idol economy.

3. MEET48 Metaverse: A virtual entertainment world designed to provide an immersive social experience.

In addition, MEET48 has its own self-developed multimodal large model, which supports music and dance training, providing users with AI creation tools and a MaaS editor, significantly lowering the barriers to content creation.

Core Advantages of MEET48

MEET48's core advantage lies in its mastery of the core entry point of content assets. Through the copyright authorization of SNH48, MEET48 possesses real fan engagement and IP stickiness in the field of AI virtual beings, combined with comprehensive technology, forming its unique competitive advantage.

Community data also validates the market demand and product scalability of MEET48. As of January 14, 2025, the total voting volume of its voting DApp has surpassed 697 million votes, with a total registered user count of 3.39 million. During the active period, the number of on-chain transactions reached 32.78 million, and the cumulative number of active wallet addresses exceeded 1.18 million.

Token Economics and Future Planning

The native token $IDOL of MEET48 has a total issuance of 4.8 billion pieces, with distribution covering various aspects including community incentives, strategic investments, team and advisors, liquidity support, and ecosystem support.

In the future development plan, MEET48 will hold the annual idol selection of the WIPA community, optimize the Mars Protocol launch platform, launch a limited test of "AI Dance Group", and launch two Web3 games, "Bounty Hunter" and "Chain Millionaire."

Ultimately, MEET48 aims to build a global AI-driven Web3 ecosystem that encompasses entertainment, social interaction, creation, and assetization. With the continuous development of the project, MEET48 is expected to play an increasingly important role in the fields of AI virtual idols and Web3 entertainment and social interaction.