Economic Daily: Securities firms should not lose their reputation for the sake of sales.

Jin10 data reported on April 23 that the article states that issuing false income certificates, violating customer solicitation regulations, and employees working without proper credentials… Since the beginning of this year, more than 10 brokerage branches or business departments have received regulatory fines for various violations, triggering widespread concern. The frequent occurrence of violations reveals that some securities practitioners have a weak awareness of compliance and are willing to tread on regulatory red lines in order to attract clients and boost performance. Some brokerage employees actively help clients cheat to attract more investors or sell more high-risk financial products, raising clients’ risk tolerance levels; some hire others to replace them in business operations, entrusting third parties to assist in account opening through methods such as returning commissions, sales bonuses, and giving gifts, repeatedly testing the regulatory ‘minefield.’ As gatekeepers of the capital market, brokerages must adhere to professional ethics and uphold compliance bottom lines. On one hand, they should strengthen internal controls, enhance comprehensive management of branches, practitioners, and business processes, and create an atmosphere where violations are not dared or cannot occur. On the other hand, they should optimize the performance evaluation system, placing greater importance on compliance, and not sacrificing reputation for sales.