With over $200M in art collected and more than $5M in artist and collector royalties paid to date, SuperRare has already had a massive impact on early artists, collectors, and community members. Yet, this success is just the beginning—SuperRare’s vision extends far beyond its current achievements. As the internet art market is set to grow exponentially over the next decade, SuperRare is embarking on a transformative journey toward progressive decentralization, shifting network ownership and governance to its community. At the heart of this evolution lies the $RARE token.

As SuperRare continues to evolve and capture the expansive potential of the internet art market, the decentralized model it champions promises to create a more inclusive, dynamic, and equitable creative economy. For artists seeking greater control over their work, for collectors looking for curated, high-quality art, and for the broader community eager to participate in the future of art, $RARE is the key to unlocking a new era of on-chain innovation.

Image Source: Whitepaper

A Vision for Progressive Decentralization

SuperRare’s future is built on the idea of empowering artists, collectors, and curators. In SuperRare 2.0, the platform is rethinking three fundamental areas to unlock the true potential of web3:

1. Enhanced Tools for Artists, Collectors, and Curators:
   SuperRare 2.0 introduces “Spaces” — independently run gallery storefronts that offer a diverse ecosystem of curatorial voices. These Spaces allow artists to receive tailored promotion and sales support, enabling them to manage their creative output on their own terms.

2. Where Value Accrues:
   Historically, fees and commissions have flowed to the core team to fund ongoing operations. With SuperRare 2.0, all fees will be redirected to a new community treasury controlled by the SuperRare DAO. This shift ensures that the economic benefits are distributed among the community rather than a centralized authority.

3. Decentralized Curation:
   In its first iteration, SuperRare relied on a centralized team to hand-pick artists for minting their works as SuperRare NFTs on a shared smart contract. This model, while effective in bootstrapping the early NFT art market, has limitations. As the ecosystem grows, SuperRare is transitioning curation to the community via the $RARE token. Token-based voting will allow artists, collectors, and curators to collectively shape the future of the platform.

By democratizing ownership and decentralizing decision-making, SuperRare aims to dismantle traditional gatekeeping and build a web-scale art ecosystem. This evolution is set to revolutionize the art market, making it more inclusive and dynamic.

Introducing $RARE: The Token of the SuperRare Ecosystem

$RARE marks the first step in SuperRare’s ongoing commitment to progressive decentralization and disruption of the art market. It is the core utility token that will drive the decentralized governance of the SuperRare network and power its economic ecosystem.

Key Functions of $RARE

• DAO Governance:
  $RARE token holders will control the SuperRare DAO, deciding on critical aspects such as platform upgrades, fee structures, and future developments. This token-based voting mechanism is designed to give power directly to the community, ensuring that the platform evolves in line with the collective vision of its users.

• Staking and Reputation:
  Beyond governance, $RARE functions as a staking token and part of a reputation system. Users who hold and stake $RARE can earn rewards and contribute to the network’s stability. This incentivizes long-term participation and commitment to the platform.

• Marketplace Currency:
  $RARE is used as a medium of exchange on the SuperRare marketplace, supporting transactions, fees, and commissions. With the shift in SuperRare 2.0, the value accrued from fees will now flow into a community-controlled treasury, directly benefiting $RARE holders.

• Decentralized Curation and Spaces:
  The introduction of $RARE facilitates the transition from centralized to decentralized curation. By enabling a diverse array of curatorial voices through independently run Spaces, $RARE ensures that the platform remains inclusive and dynamic. Artists, collectors, and curators will use $RARE to participate in decision-making processes, thereby shaping the future of the digital art landscape.

SuperRare: The NFT Art Platform That Transcends Boundaries

SuperRare is not just a marketplace—it’s a movement. Founded in 2018, SuperRare has become synonymous with curated, on-chain art. With more than $300M in total sales and $180M earned by artists, the platform has championed the concept of perpetual artist royalties and played a crucial role in fostering a vibrant, global community of creators and collectors.

Each piece on SuperRare is a unique digital artwork, minted as an NFT, that embodies the creative spirit of its artist. These artworks are part of an encrypted digital collection, allowing users to truly own and trade one-of-a-kind art pieces. SuperRare’s innovative model, which initially relied on hand-picked curation by the SuperRare Labs team, set the standard for the “curated platform era” in NFTs.

However, as the NFT art ecosystem has matured, the platform has recognized three key shortcomings in its initial model:

• Centralized Curation: Gatekeeping by a single team limits the diversity of artistic voices.

• Promotion Limitations: A centralized team can only support a finite number of artists as the community grows.

• Fragmented Collections: The broader NFT art market has become disjointed, making it challenging for artists and collectors to manage their entire portfolios effectively.

SuperRare 2.0 addresses these challenges head-on by decentralizing curation and providing a suite of new tools designed to empower its community.

Tokenomics of $RARE

SuperRare’s $RARE token is designed to support the platform’s growth while ensuring equitable distribution of value. Here are the key metrics:

• Market Cap: $87.38M

• Circulating Supply: 800.4M RARE

• Release Date: August 17, 2021

• Issue Price: $0.1

• All-Time High: $3.64 (recorded on October 11, 2021)

• All-Time Low: $0.04649 (recorded on March 04, 2025)

• Max Supply: 1.00B RARE

• Fully Diluted Market Cap: $109.2M

• Total Supply: 1.00B RARE

• Market Cap/Total Circulating Ratio: 80.03%

• Number of Holding Addresses: 11K

• Number of Listed Exchanges: 11

• Market Sentiment: Neutral

• Contract Address: Oxba…6350

These metrics illustrate a token that has experienced significant volatility—rising sharply to an all-time high before adjusting to current market conditions. The controlled supply and active community engagement provide a solid foundation for long-term growth, even as the broader art market evolves.

(All data is valid as at the time of writing 13th March 2025)

SuperRare’s Ecosystem and Its Disruptive Impact

SuperRare is not just a platform for buying and selling art—it is a comprehensive ecosystem designed to unify the fragmented NFT art market. SuperRare sits atop Rare Protocol, an ecosystem aimed at unifying various NFT platforms and supercharging the art market’s ability to revolutionize the economics of human creativity.

Empowering Artists and Collectors

SuperRare’s mission has always been to empower the next generation of artists. By leveraging technology, the platform has enabled thousands of early artists to gain exposure, build their reputations, and earn perpetual royalties. As SuperRare evolves toward SuperRare 2.0, these benefits are set to expand exponentially. The decentralization of curation means that the discovery of new artistic talent will no longer be confined to the decisions of a centralized team. Instead, a broader network of curators—empowered by $RARE—will help unearth and promote undiscovered talent.

Redefining Value Accrual

Historically, the fees and commissions generated on the SuperRare platform were allocated to the core team to fund operations and growth. With SuperRare 2.0, the paradigm is shifting. All fees will now flow into a community treasury controlled by the SuperRare DAO, ensuring that value accrues directly to the community. This progressive shift is a fundamental step in democratizing the art market, ensuring that every participant shares in the platform’s success.

Decentralized Curation and the Rise of SuperRare Spaces

Decentralized curation is one of the most exciting aspects of SuperRare’s future. The introduction of SuperRare Spaces—independently run gallery storefronts—enables a diverse array of curatorial voices to emerge. These Spaces offer artists the flexibility to manage their own promotion and sales strategies, tailored to their individual needs. The $RARE token will be central to this process, facilitating token-based voting that allows the community to determine which artworks and curatorial initiatives receive support.

Price Performance and Market Comparison

In the last 7 days, $RARE has experienced a striking price increase of 120.80%, outperforming both the global cryptocurrency market—which is down -5.80%—and similar Ethereum ecosystem cryptocurrencies, which are up 12.70%. This surge in value reflects robust community support and growing confidence in SuperRare’s progressive decentralization strategy.

The remarkable price performance of $RARE, combined with its strong tokenomics and the platform’s pioneering role in the NFT art space, positions SuperRare as a key player in the future of digital art and decentralized creativity.

$RARE Investors and Strategic Partnerships

SuperRare has garnered significant attention from renowned investors, which underscores its market potential and innovative approach. Notable investors include:

• THE LAO

• Samsung Next

• FIFTH FRA / Fifth Era

• Naval Ravikant

• SOUND™ / Sound Ventures

• Velvet Sea Ventures

• C Collaborative Fund

• SHRUC / Shrug Capital

These strategic partnerships and investments have not only provided financial backing but have also helped shape SuperRare’s vision. With early support from these investors, SuperRare has been able to pioneer a product model that many subsequent platforms have replicated. The commitment of these investors signals confidence in SuperRare’s ability to disrupt the traditional art market and lead the transition toward a decentralized, community-governed ecosystem.

The Future: A Revolution in NFT Art

SuperRare’s journey from a curated NFT marketplace to a fully decentralized platform is a testament to its forward-thinking approach. With SuperRare 2.0, the platform is set to scale up dramatically, tapping into the vast potential of the internet art market over the next 10 years. As the art market grows, the tools, governance, and economic models introduced by SuperRare will empower artists, collectors, and curators to participate in a vibrant, decentralized ecosystem.

The introduction of the $RARE token is only the beginning. As more features—such as SuperRare Spaces and decentralized curation—roll out, the platform will continue to evolve. The community-driven governance model will ensure that SuperRare remains at the forefront of NFT innovation, constantly adapting to meet the needs of its users.

SuperRare’s mission of empowering artists through technology is not just about making art accessible; it’s about creating a new economic paradigm where value flows directly to the creators and the community. By decentralizing curation and shifting fee accrual to a community treasury, SuperRare is laying the foundation for a more equitable art market—one where the next great artistic talent can be discovered by the community of $RARE curators rather than traditional gatekeepers.

Image Source: Coinmarketcap (CMC)

How to Buy $RARE On Gate.io

Step 1: Register for an Account

Start by visiting Gate.io and clicking on “Sign Up” to create your account. Enter your email address, create a secure password, and follow the registration instructions.

Step 2: Complete the KYC Verification

To ensure your account is secure and compliant with global regulations, complete the Know Your Customer (KYC) process. This usually involves submitting a government-issued ID and possibly a selfie. Proper verification increases your account’s security and unlocks full trading features.

Step 3: Deposit Funds

Once your account is verified, deposit funds into your Gate.io wallet You can use various methods, such as bank transfers, credit or debit cards, or even other cryptocurrencies. Make sure you deposit enough funds to cover your desired investment as well as any applicable fees.

Step 4: Locate $RARE

In the trading section of the platform, use the search bar to find $RARE. Gate.io typically lists $RARE with various trading pairs, such as $RARE/USDT. Review the current market price and available order options before proceeding.

Step 5: Place Your Order

Decide whether to place a market order or a limit order. A market order will execute immediately at the current price, while a limit order lets you set your own price. Enter the amount of $RARE you wish to purchase, review the order details carefully, and then confirm the transaction.

Step 6: Secure Your Investment

After purchasing $RARE, it is advisable to transfer your funds to a secure personal wallet. Hardware wallets, like Ledger or Trezor, provide robust security by keeping your assets offline. Alternatively, reputable software wallets can also be used to store your $RARE securely.

Conclusion: Join the Revolution with $RARE

SuperRare is poised to redefine the future of digital art by merging cutting-edge technology with a commitment to progressive decentralization. The $RARE token lies at the heart of this transformation, empowering a community of artists, collectors, and curators to collectively shape the platform’s future. With robust market metrics, a strong investor base, and a visionary roadmap that includes innovative features such as SuperRare Spaces and decentralized curation, $RARE represents a significant leap forward in the NFT art ecosystem.

Embrace the revolution with $RARE, and be a part of a movement that is transforming the digital art landscape. Whether you’re an investor, an artist, or simply a digital art enthusiast, SuperRare’s vision for progressive decentralization and community empowerment is setting the stage for the future of creativity. Join the SuperRare DAO, participate in decentralized governance, and experience firsthand how technology can democratize art and redefine value in the digital age.

Disclaimer: Cryptocurrency investments carry risks. Always conduct thorough research before investing.