Meta is launching a ToC version of OpenClaw: internal testing of consumer assistant Hatch, with Instagram shopping agent launching within the year

According to Beating Monitoring, Meta is developing a consumer AI assistant similar to OpenClaw (internal code name “Hatch”) and plans to integrate another standalone shopping agent into Instagram before the fourth quarter of this year.

Hatch aims to transform the currently highly technical agent tools into user-friendly products that ordinary people can easily use out of the box. The project is currently driven by Anthropic’s Claude Opus 4.6 and Claude Sonnet 4.6 models, but upon official release, it will switch to Meta’s latest Muse Spark model. To test its capabilities, Meta has built a “sandbox” environment containing real websites like DoorDash, Etsy, Reddit, and others, focusing on strengthening the agent’s autonomous decision-making and cross-dialogue memory capabilities. Internal testing is expected to begin before the end of June.

In the e-commerce sector, Meta is testing an Instagram shopping agent aimed at directly competing with TikTok Shop. When users click on products in short videos or information streams, this agent can autonomously navigate to external web pages and complete the purchase. CEO Mark Zuckerberg recently stated that the current open-source agent experience is too poor, “none of them are reliable enough for me to confidently let my mom use.” However, this system faces a severe security and trust test: Meta employees have previously experienced sensitive data leaks after trusting the internal agent “MyClaw” due to incorrect advice.

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