OpenAI launches self-service advertising platform: aiming for $2.5 billion in revenue this year, removing the $50k threshold

According to Beating Monitoring, OpenAI announced the launch of a beta version of its advertising management platform (Ads Manager) in the United States, allowing small and medium-sized businesses to run ads on ChatGPT independently.

During the previous pilot phase, advertisers needed to invest at least 50,000 US dollars to participate, and they could only pay based on impressions. This newly launched self-service platform not only removes the minimum funding threshold, but also fully shifts to a cost-per-click (CPC) model, enabling SMBs that can’t afford to hire large agencies to directly manage marketing campaigns.

To ease user concerns, Asad Awan, the head of commercialization at OpenAI, emphasized that ads will “not affect the natural output of ChatGPT’s core model,” and the company maintains extremely high standards to protect user privacy. In addition, the platform also offers a series of new tools to help advertisers analyze and optimize their ad delivery performance. Besides opening up direct advertising, OpenAI has also partnered with major agencies such as WPP and Publicis, as well as advertising technology providers such as Adobe and Criteo.

This is a key step for OpenAI to alleviate the pressure of high infrastructure costs. As Reuters reported earlier, OpenAI had already booked more than 100 million US dollars in revenue during the first six weeks of its ad pilot. And according to management, the company’s expectations for its advertising business are even more aggressive: it expects to generate 2.5 billion US dollars in revenue this year and aims to reach the 100 billion US dollars mark by 2030.