Animal Spirits and the Crypto Market: The Rise of MEW and a New Chapter in Meme Culture

In the crypto market, MEME assets are undoubtedly the best representation of "animal spirits." Interestingly, animal-themed MEMEs have the greatest influence and highest market capitalization among all MEMEs, perhaps because they resonate the most with people.

Recently, with Bitcoin breaking through the $100,000 mark, the altcoin craze officially began. Among this wave, animal-themed Meme projects have stood out, becoming one of the noteworthy segments. Among them, the cat-themed project MEW has performed particularly well.

MEW launched in the Solana ecosystem this March, quickly attracting attention through a unique cat narrative. In just six months, MEW has joined the ranks of "crypto unicorns," with a market capitalization exceeding $1 billion, and has entered the top 100 cryptocurrencies by market value.

Market cap exceeds 1 billion USD, reaching new highs twice.

MEW has previously been listed on a large trading platform in South Korea, supporting BTC and USDT trading pairs. Although the price briefly rose at that time, it failed to break through the historical high of March.

On October 21, the platform announced the launch of the MEW Korean Won trading pair, making MEW the third Meme coin on the platform to support the Korean Won. Following the announcement, MEW quickly surged double digits and reached a high of $0.01, with trading volume briefly surpassing Bitcoin.

MEW has been actively promoting its listing on multiple mainstream trading platforms. On October 24, a certain exchange announced the launch of USD and EUR trading pairs for MEW, further boosting the price of MEW. That evening, MEW's market capitalization surpassed 1 billion USD, reaching a new high.

In addition, the MEW contract is also worth paying attention to. Apart from global top trading platforms, some decentralized derivatives trading platforms are also supporting the MEW contract. According to data platforms, since the beginning of October, the average daily open interest of the MEW contract on exchanges has remained around 100 million USD, with a peak reaching 215 million USD. An increase in open interest for cryptocurrency contracts usually indicates a rise in market participation, and an increase in open interest when prices rise often means enhanced investor confidence.

The Cultural Connotation and Mission of MEW

MEW has successfully entered the top tier of Meme coins in a short period, and the reasons for attracting user attention and support are worth considering.

Essentially, MEW is no longer just a digital asset carnival; it also represents an emerging cultural phenomenon and business model. It connects cat lovers around the world through blockchain technology, jointly building a decentralized, open, and inclusive virtual world and a new digital cultural ecosystem.

What surprises people most about MEW is that it subverts the impression of cats being cute, adopting a symbolic image that resists tradition and pursues innovation. This stands in stark contrast to the cute dog-themed Memes, symbolizing a challenge to traditional authority and protection of marginalized groups, attracting users who seek individuality and freedom.

Based on this, MEW conveys three layers of cultural connotation:

1. Rebellion and Chivalry Spirit
2. Humanistic care
3. United Together

MEW is not merely a simple rebellion; it embodies the chivalrous spirit of fighting for the broader community's interests. This resonates with subcultural users of the internet era, who pursue personalized expression and question traditional culture. MEW cleverly combines the image of cats with the decentralized concept of encryption, symbolizing a challenge to the traditional financial system while expressing a desire for a fairer and more open financial system.

From Meme to Global Cultural IP

MEW has evolved from a simple Meme into a cultural IP with a complete story and spiritual core, which is an interesting transformation process.

1. Unique original IP storyline: MEW tells the story of a cat that challenges traditional notions with wisdom and courage in a dog-dominated world, journeying from redemption to becoming a hero. This story infuses MEW with rich cultural connotations, elevating it beyond a mere digital asset to a cultural symbol.

2. Strong original IP advantages: All designs of MEW are original, providing legal protection for its IP commercialization and branding. The original design gives MEW a unique visual style and image memory points, injecting soul into it and carrying deeper cultural connotations and values.

3. Excellent design level: MEW collaborates with well-known animation studios to continuously showcase high-quality design capabilities. The excellent design further expands MEW's brand communication channels, intuitively presenting the brand image through high-quality animated works, quickly reaching a larger audience.

MEW is based on a complete storyline and independent original IP, bringing a rare in-depth narrative to the crypto market. This Meme concept, rooted in cultural sedimentation, stands out in the current market and has also significantly increased the value of MEW's IP.

Market Strategy and "Cat Track" Culture Leadership

MEW adopts a fair launch and has conducted multiple airdrop activities, embodying the concept of equal distribution. This approach helps to establish a strong and active community around the MEW token, carving out a niche in a highly competitive market.

MEW's decision to launch on multiple mainstream exchanges is a savvy market strategy. Data shows that MEW's spot trading is not overly centralized, with trading volume evenly distributed among major exchanges. This reduces dependence on a single exchange, enhances liquidity, and helps maintain market competition, protecting user interests.

MEW has also been listed on some compliant exchanges and received endorsements, enhancing its credibility. By collaborating with multiple exchanges, MEW can reach global investors and expand its market share.

In the "Cat Track" culture, MEW plays a leading role. It has broken through the traditional dog-themed Meme dominated market with its unique "cat-themed" image, creating a new blue ocean for the Meme market. MEW's success has sparked market attention towards other "cat-themed" Memes, driving innovation across the entire industry.

Compared to the saturated dog meme track, the cat meme track has greater development space. MEW's reopening of the cat meme track is a forward-looking strategic decision that avoids direct competition with "established" meme coin projects.

MEW chooses to position itself as a brand builder rather than just staying at the Meme level. A brand can attract more diverse types of users and bring more business opportunities. In the future, MEW may develop anime, games, and related products based on IP, and even collaborate across industries with other brands. Through continuous brand forging, MEW has the potential to become a global IP.