a16z: In the era of large language models, GEO may replace SEO as the new direction for brand marketing.

Golden Finance reports that the venture capital firm a16z posted on social media, stating that in the era of large language models such as ChatGPT, Perplexity, and Claude, Generative Engine Optimization (GEO) is gradually replacing Search Engine Optimization (SEO) as the dominant strategy for enhancing brand visibility. a16z pointed out that the key to brand success in the future will not lie in manipulating the Algorithm, but in being cited by artificial intelligence models. Winning brands will not only appear in the responses of the AI but will also shape the content of these responses.