Hyperliquid, a decentralized derivatives trading platform, announced on X platform that it has launched the on-chain Spot Token deployment feature on the mainnet without permission, according to the news from Odaily. HIP-1 is a fungible token standard with a capped supply, supporting on-chain spot order book trading between HIP-1 tokens. Deployers need to bid for gas fees through a Dutch auction, which lasts for 31 hours. The project strongly recommends deployers to try it out on the testnet first to avoid any issues on the mainnet.

PANews reported on April 17 that nWay, a subsidiary of Animoca Brands, announced that it will cooperate with the International Olympic Committee (IOC) to launch the official new game "Olympics™ Go! Paris 2024》。 The game is a hybrid sports and simulation game that blends the sports of city-building and the Paris 2024 Olympic Games, aiming to provide an exciting gaming experience for sports fans around the world. The game contains 12 Olympic sports, which players can unlock by building and managing their own virtual city. 《Olympics™ Go! Paris 2024 also adds a modern twist to the inclusion of hip-hop as an official Olympic sport for the first time. Players compete for gold medals in the game, while unlocking and customizing the host city, using the resources of city construction to improve the training of athletes and improve their competitiveness in various mini-games. The game was developed by GlobalStep and Nvizzio Creations and published by nWay. Headquartered in Dallas, Texas, GlobalStep is a leading global provider of technology services to the gaming industry, while Canada-based Nvizzio Creations focuses on developing video games and interactive entertainment software for a variety of platforms. The game will enter a soft-launch phase this month, with exclusive in-game digital items unlocked through pre-registration in the app store or website.

Odaily Planet Daily reported that retail giant Walmart has reached a cooperation with POCLab to launch the metaverse experience "The Cultureverse" on the Spatial platform to celebrate the 50th anniversary of Hip-Hop culture. "The Cultureverse" will be based on Walmart's Black & Unlimited platform and showcase more than 25 creators, artists and brands. (Comiccrusaders) It was previously reported that Walmart plans to allow customers to purchase physical versions of House Flip virtual world products. Walmart plans to add new decorations from Mainstays and Better Homes and Gardens to House Flip so users can browse them virtually and then purchase physical versions. Thomas Kang, general manager of Walmart Metaverse Commerce, said customers will be able to use Walmart accounts to purchase physical and virtual goods without leaving the virtual environment. Walmart previously collaborated with game developer FUN-GI to develop House Flip and provide iOS and Android versions, allowing players to renovate and sell virtual houses. Walmart has also entered the virtual fashion space with its clothing brand Scoop. According to VentureBeat, customers can equip virtual characters with virtual clothing on the Asian metaverse platform Zepeto.

Golden Finance reports that retail giant Walmart has reached a cooperation with POCLab to launch the metaverse platform "The Cultureverse", aiming to celebrate the 50th anniversary of Hip-Hop culture. "The Cultureverse" metaverse will be based on Walmart's Black & Unlimited platform, displaying more than 25 creators and artists, and highlight narratives that have historically been overlooked in the digital realm.

According to PANews news on July 14, according to TheBlock, NFT company Legitimate cooperated with shoe giant PUMA and entertainment agency Roc Nation to release the "Evolution of the Mixtape" sneaker series, which aims to pay tribute to the 50th anniversary of Hip-Hop and allows buyers to Get exclusive music content curated by Roc Nation. The sneakers cost $130 a pair. The three sneaker models, called "Cassette Tape," "Playlist" and "Disc," each feature Legitimate's NFC chip "LGT Tag" embedded in the tongue. Buyers can scan the NFC chip with their phone to obtain an NFT that unlocks access to a digital portal. The portal will feature weekly mixtapes, behind-the-scenes artist content and unreleased tracks from Roc Nation artists. Calvin Chan, founder of Legitimate, said leveraging NFC chips and rewarding buyers with new music not only helps keep them engaged, but also builds brand loyalty.

According to news on July 14, NFT company Legitimate cooperated with PUMA and entertainment agency Roc Nation to release a series of sneakers called Evolution of the Mixtape, which aims to pay tribute to the 50th anniversary of hip-hop and allow buyers to obtain exclusive exclusive sneakers curated by Roc Nation. music content. The three sneaker models, called Cassette Tape, Playlist and Disc, are embedded with the LGT Tag, which is the Legitimate's NFC chip located in the tongue. Owners can scan an NFC chip with their phone to obtain an NFT that unlocks access to a digital portal that will offer weekly mixtapes, behind-the-scenes artist content and unreleased tracks by Roc Nation artists.

Iconic Notorious B.I.G. Photo Up for Auction—Along With Ethereum NFT A famous photo of the late rapper The Notorious B.I.G. is being auctioned off as an NFT, with a physical photo tied to an Ethereum NFT. The photo, taken in 1997, is one of the most recognizable images in hip-hop history. The auction will last for 30 days, with proceeds going to art and charity organizations.