Exciting cross-industry collaboration! The Dogecoin logo will appear on the jerseys of an Italian football club, promoting the practicality of Meme coins globally.

The Shiba Inu logo of Dogecoin (DOGE) will appear on the jerseys and stadium signage of the Italian football club U.S. Triestina Calcio 1918, a news announced by House of Doge and its publicly traded merger partner Brag House on Thursday. This move is an important step for the commercial arm of the Dogecoin Foundation, House of Doge, to promote DOGE brand awareness, aiming to translate the popularity of the meme coin into global utility and acceptance through the world's most popular sport.

Dogecoin Brand Strongly Enters the Football World: Club Holdings and Sponsorship

House of Doge and Brag House announced earlier this month that they have acquired a controlling stake in the historic Italian football club U.S. Triestina Calcio 1918. This jersey sponsorship is their first step in promoting the Dogecoin brand strategy through sports.

  • High Exposure Sponsorship: The Dogecoin logo will appear on the chest of the home match jerseys, as well as on the sleeves and shorts of the second kit.
  • Comprehensive Promotion: In addition, the brand will also gain exposure on LED advertising boards in stadiums, media backdrops in press rooms, and promotional videos.
  • CEO's Outlook: House of Doge CEO Marco Margiotta stated: “The Dogecoin logo appearing on the front of a historic club's jersey ensures that the brand is showcased in every match photo and broadcast. This is about visibility that can translate into familiarity, which in turn translates into usability. This familiarity is another step towards achieving global acceptance of Dogecoin.”

Cross-Industry Marketing: Exploring the Practicality of DOGE from Racing to Corporate Treasury

This is not the first time House of Doge has pushed the Dogecoin brand into the mainstream. The organization has been dedicated to expanding the awareness and influence of this top Meme coin.

  • Sports Marketing: House of Doge helped place the Dogecoin logo on an Indy500 race car in May.
  • Corporate Partnership: It was also a key partner in establishing the “official” Dogecoin treasury for the publicly traded clean products company CleanCore.
  • Vision Outlook: Brag House CEO Lavell Juan Malloy II stated, “Imagine the day when major college programs across different departments take the field wearing jerseys emblazoned with the Dogecoin logo. It's not just sponsorship; it symbolizes a movement at the intersection of community, technology, and real-world ownership.”

DOGE Price and Market Dynamics: Brand Effect and Current Correction

In the past 24 hours, the price of DOGE has dropped by about 7.4%, currently trading at 0.18 USD. Nevertheless, DOGE has still accumulated a rise of 9% this year, but it is still 75% lower than its historical high of 0.73 USD in 2021.

Meanwhile, Brag House Holdings (TBH) shares fell by about 5% on the day and dropped 30% last month. Previously, House of Doge announced a reverse acquisition of the publicly traded Brag House Holdings.

Conclusion

The Dogecoin logo landing on the jerseys of an Italian football club is a key step for Meme coin towards gaining visibility in mainstream global culture. Through this high-exposure sports sponsorship, Dogecoin not only builds brand familiarity among millions of fans but also fulfills its commitment to evolve from a digital joke into a global digital currency utility. This cryptocurrency cross-border marketing model is paving the way for DOGE to seek broader real-world application scenarios.

Disclaimer: This article is for news information only and does not constitute any investment advice. The crypto market is highly volatile, and investors should make cautious decisions.

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