🚀 Gate Square Creator Certification Incentive Program Is Live! 
Join Gate Square and share over $10,000 in monthly creator rewards! 
Whether you’re an active Gate Square creator or an established voice on another platform, consistent quality content can earn you token rewards, exclusive Gate merch, and massive traffic exposure! 
✅ Eligibility: 
You can apply if you meet any of the following: 
1️⃣ Verified creator on another platform 
2️⃣ At least 1,000 followers on a single platform (no combined total) 
3️⃣ Gate Square certified creator meeting follower and engagement criteria 
Click to apply now 👉 
Catizen 2.0: The world's first VWA game that allows players to truly own game assets
As a leading platform in the TON ecosystem, Catizen has built a huge ecological system covering 63.4 million users. This number not only breaks through the limitations of traditional GameFi user circles but also represents the collective choice of global players for a truly Decentralization gaming experience.
What deserves more attention is that the CATI token economic model has demonstrated outstanding market performance and practical value. As the first cat-themed token launched on Binance, $CATI once reached an all-time high of $1.29, with a market cap close to $1.3 billion. So far, the platform has recovered over 52 million $CATI tokens and distributed over 30.89 million $CATI through a quarterly AirDrop Pass mechanism, forming a healthy token circulation mechanism. Behind these numbers is a truly sustainable token economic system.
However, the success of Catizen cannot conceal the crisis of survival that the entire industry is facing.
Industry Pain Points: Key Issues that the GameFi Market Needs to Overcome
“The first half has ended: a rational return after the carnival party”
According to Gate Research's 2024 GameFi market research report, the GameFi market presents a complex situation of growth and differentiation. Although the global market size has grown from $19.584 billion to $23.75 billion, with a compound annual growth rate of 28-29.5%, a deadly quality crisis lurks behind the expansion of scale.
A year-end report from ChainPlay reveals a harsher reality: 93% of GameFi games have now perished, with an average lifespan of only 4 months for each game, and over 60% of users churn within the first month. The average ROI for the top 10 tokens across major tracks in 2024 is -10.59%. These alarming figures not only reflect that the industry is undergoing a painful transition from speculation-driven to value-driven but also expose three key systemic flaws: delayed user experience design—complex operational processes and chaotic interface design deter players, making technical barriers the biggest obstacle to popularity; imbalanced economic incentive mechanisms—over-reliance on speculative short-term returns and a lack of sustainable value creation models lead to extremely short project lifecycles; insufficient integration of technological innovation—blockchain technology advantages have not been organically combined with game design, resulting in the inability to convert technological potential into user value.
The root of these problems lies in the fact that current GameFi games are essentially still limited to the Web2 gaming model—merely layering an airdrop mechanism on top of traditional games, rather than truly achieving deep integration with blockchain technology. In this pseudo-innovation model, players still lack true ownership of their assets, value creation is still monopolized by the platform, cross-game asset circulation is restricted, and the promise of a technological revolution ultimately becomes a castle in the air.
“Reconstructing Digital Asset Ownership: Shifting from Centralized Monopoly to Player Sovereignty Paradigm”
In this context, Catizen is doing something that will change the industry landscape - building a game Layer 2 specifically for the TON ecosystem, known as Catizen Chain, allowing digital assets to truly belong to players. At the same time, it is launching Catizen Play 2.0, a super platform capable of hosting hundreds of games, making it easy for traditional games to go on-chain. Players can enjoy a true blockchain gaming experience here and also receive fair airdrops based on their contributions.
To understand why Catizen initiated this technological revolution during the most difficult time in the industry, one must first delve into the fundamental flaws of the current gaming industry.
VWA (Virtual World Asset)
The fundamental flaw of the past game ecosystem.
The core issues actually boil down to three: data black box operations, players lacking value returns, and items lacking real asset attributes. The fatal flaw of this model is that the time and money players invest can only buy temporary gaming experiences, and they cannot achieve sustained value accumulation, let alone truly own any valuable assets.
Specifically, at present, game data is completely controlled by the manufacturers: virtual items are just a piece of code on the server for users, and once the game server goes down, everything is gone; how the game operates and how it is updated is entirely decided by the developers, and players have little say in the matter; the most critical point is that all the value created by players is monopolized by the platform, and they cannot receive the returns they deserve. This exploitation model, where players only spend money and manufacturers take all the value, not only limits the manufacturers' own development potential but also continually depletes users' enthusiasm and trust, becoming the biggest obstacle to the sustainable development of the entire industry.
On-chain confirmation of rights and transparent payments
The first VWA game that Catizen is about to launch will fundamentally change the relationship between players and game assets. By minting in-game items as on-chain assets, players truly own virtual items for the first time—these assets are no longer invisible and intangible data on a server, but rather digital property that can be verified, traded, and liquidated in their wallets. This fundamental transfer of ownership completely addresses the core pain points of traditional gaming.
On the payment level, players can directly pay using cryptocurrencies such as USDT, TON, CATI, achieving on-chain automatic settlement, with transaction fees close to zero, completely eliminating the friction costs of traditional payment; in terms of data transparency, players' recharge records, point production, and token distribution are all stored on-chain, ensuring that data is permanently verifiable through IPFS decentralized storage, allowing anyone to become a validator to participate in data verification and earn token rewards, forming a truly decentralized data governance system.
Build a complete value closed-loop ecosystem
More importantly, VWA has built a complete value closed-loop mechanism. Through an accurate points-to-token airdrop system, it truly achieves fair incentives based on actual contributions, allowing players to transform from mere consumers into co-creators and beneficiaries of ecological value. Users holding game tokens can vote on major game decisions, truly realizing joint governance between players and the development team.
Game items are minted as on-chain assets using the ERC-721/1155 standard, supporting free trading and providing creators with ongoing royalty income, endowing game items with real liquidity and long-term value. Through this revolutionary mechanism, players' gaming experience is upgraded from a one-time consumption to a sustainable value accumulation process, with each game session adding value to their digital asset portfolio.
Catizen empowers VWA: Ecological advantages fully support
With a user base of 63.4 million and a mature token economic model, Catizen provides a unique ecological support for VWA games. $CATI is deeply integrated into the game economic system, used for in-game payments and staking for gains, creating diversified application scenarios. The platform's vast user traffic provides a natural customer acquisition advantage for new games, while the excellent market performance of $CATI injects strong confidence support into the entire ecosystem. The synergistic effect of both will drive the first VWA game to achieve exponential growth. This deeply integrated ecological model lays the industry's strongest foundation for the success of VWA games.
VWA opens a new era in GameFi
The winter of the GameFi industry is not an end, but the eve of new models being born. At a critical moment when traditional models have reached a dead end, Catizen has chosen a more challenging but also more promising path—completely redefining the relationship between players and games, assets, and value creation through VWA technology and the Catizen Chain technology framework. This is not a simple technological upgrade, but a thorough reconstruction of value.
While other project teams are still worried about short-term fluctuations, Catizen has already set its sights on a further horizon. Through the organic combination of technological innovation, model innovation, and ecological innovation, Catizen is initiating a true revolution in the GameFi industry, exploring a path of genuine sustainable development. History tells us that true legends often arise in the most difficult times.
Legends in adverse conditions often come from a precise grasp of the timing of change and an early layout for future trends. The story of Catizen is just beginning, and the VWA revolution it represents may very well become the decisive force driving the entire industry out of its trough and towards new heights. This is not only an opportunity for Catizen but also a rebirth opportunity for the entire GameFi industry.